Total consumer debt hit a fresh new high in the first quarter of 2023, pushing past $17 trillion despite a sharp pullback in home borrowing. The total for borrowing across all categories hit $17.05 trillion, an increase of nearly $150 billion, or 0.9%, during the January-to-March period, the New York Federal Reserve reported Monday. That took total indebtedness up about $2.9 trillion from the pre-Covid period ended in 2019.
Consumer debt will affect brands and consumers, especially with higher interest rates. Here are some ways it’s going to cause disruption.
Reduced consumer spending: When consumers have high debt levels, they often have to allocate a significant portion of their income toward debt repayment. This reduces their disposable income, limiting their ability to spend on goods and services. As a result, overall consumer spending may decline, negatively impacting businesses and economic growth.
Decreased investment and entrepreneurship: High consumer debt levels can discourage individuals from investing or starting businesses. When a large portion of income is devoted to debt repayment, people have less money for savings or investments. This can hinder entrepreneurial activity and reduce investment in new ventures crucial for economic growth and job creation.
Financial instability: High consumer debt can contribute to financial instability on both individual and systemic levels. Individually, excessive debt burdens can lead to increased defaults and bankruptcies, causing financial distress for households. Systemically, a significant accumulation of consumer debt can pose risks to financial institutions, particularly if they have high exposure to consumer loans. This can create vulnerabilities in the banking sector and potentially trigger financial crises.

Housing market impacts: Consumer debt, particularly mortgage debt, plays a crucial role in the housing market. High levels of consumer debt can make it more challenging for individuals to qualify for mortgages, dampening housing demand and slowing down the real estate market. Additionally, if consumers are burdened with excessive mortgage debt, it increases the risk of mortgage defaults and foreclosures, destabilizing the housing market.
Economic slowdown: When consumer spending declines due to high debt levels, it can contribute to an economic slowdown or recession. Consumer spending is a significant driver of economic growth, so a decrease in spending can lead to reduced business activity, lower employment levels, and decreased demand for goods and services. This can create a negative feedback loop, further exacerbating the economic downturn.
Long-term economic consequences: High consumer debt can have long-term consequences for economic growth. Excessive debt burdens can hinder individuals’ ability to save and invest, reducing their financial stability and limiting their ability to build wealth. This can lead to lower overall economic productivity and slower growth over time.
The impact of consumer debt on the economy can vary depending on other factors, such as the overall level of debt, interest rates, government policies, and the health of different sectors of the economy.