However beautiful the strategy, you should occasionally look at the results.
CPG marketers may be optimizing reach and frequency while consumers are optimizing ways to avoid them. For decades, consumer packaged goods marketers have relied on a straightforward formula: reach consumers frequently …
Are Consumers Getting Tired of Intrusive TV Advertising? Read More
Sure, inflation may be easing, but consumers don’t grocery shop based on inflation numbers. They shop based on prices – and grocery prices are still painfully high compared to pre-pandemic …
Grocery Inflation Is Cooling But Shoppers Haven’t Forgotten. Read More
Government officials can point to improving inflation, economic growth, and resilient consumer spending. Those numbers matter—but they do not necessarily describe the economy consumers experience. For brands, that distinction is …
Brands Should Listen to Consumers—not Just Economic Talking Points Read More
Every few weeks, another breathless headline warns that artificial intelligence is coming for marketing jobs. The headlines are wrong. AI is not replacing marketers. It is replacing the work too …
AI Isn’t Replacing Marketers. It’s Exposing Them. Read More
Brands continue to ignore consumers who are asking, “Why haven’t prices come down when you received refunds on tariffs?” The answer is not what consumers want to hear. Data indicates …
Why Brands Continue To Ignore Consumers Read More
Impressions are commodities. You can buy more. You can fine-tune your targeting, allocate more media budget, hire influencers, and flood every available channel with perfectly crafted messages. But you can’t …
Your Brand Makes a Promise That Can Be Fact-Checked in Minutes Read More
Consumers have been hearing for months that tariffs were fueling higher prices. Companies blamed import costs for raising prices, and countless companies told investors tariffs would crush margins. Recent earnings …
Tariffs Came Down. Refunds Went Up. So Why Aren’t Prices Coming Down? Read More
HubSpot has developed a well-deserved reputation as one of the easiest CRM platforms to use. Its simple interface, powerful marketing tools, and free CRM have attracted thousands of businesses who …
HubSpot Is a Great CRM—Until It Isn’t Read More
At some point in every company’s lifespan, growth stalls because the strategy that worked to build the business isn’t working to scale it. Your audience has aged. Your competitors have …
The Pivot Problem: Does Brand Repositioning Work, and When Is It Necessary? Read More
For years, marketers operated under one seemingly undeniable assumption: if you place a celebrity next to your product, you will drive consumer demand. That’s no longer true. Consumers aren’t buying …
Celebrity Endorsements Are Dead: Consumers Can See Right Through Them Read More