However beautiful the strategy, you should occasionally look at the results.
The relationship between price and quality has long been a topic of debate. Many consumers grapple with the age-old question: Does a high price tag truly signify superior quality? The …
The Price-Quality Conundrum: Do Consumers Truly Associate High Prices with Better Quality? Read More
The idea of a brand without a website may sound counterintuitive. Websites have become synonymous with a brand’s online presence, acting as a virtual storefront and a hub for information. …
Embracing the Unconventional: Not All Brands and Products Need a Website Read More
In the ever-evolving digital marketing landscape, businesses increasingly turn to online advertising to reach their target audience. However, as the investment in online ads continues to surge, so does the …
The Dismal ROI of Online Ads: Unveiling the Truth Behind the Numbers Read More
Overall, U.S. consumers were carrying around $1.1 trillion in credit card debt at the end of the third quarter of 2023, heading into the holidays. Credit cards have become an …
The Double-Edged Sword of Consumer Credit: Are More Credit Cards Good or Bad? Read More
Consumers are increasingly focused on finding the best deals this holiday season, and marketers face the challenge of capturing attention and driving sales in a marketplace dominated by bargain hunters. …
Navigating the Bargain-Hunting Consumer: Strategies for Marketers Read More
Consumer spending drives economic growth, accounting for a significant portion of GDP in most economies. Yet, economists frequently find themselves grappling with the challenge of accurately predicting and understanding consumer …
Unraveling the Enigma: Why Economists Often Underestimate Consumer Spending Read More
Brand equity is the value of a brand. It is the difference between what a company would pay for a brand and what it would be able to sell it for. Brand …
How to Measure Your Brand Equity Read More
In recent months, consumers have grappled with rising prices for various goods and services, from groceries and fuel to clothing and electronics. This surge in inflation has put a strain on household budgets, leaving …
The Disconnect Between Consumer Prices and Corporate Profits Read More
Every penny spent is a decision that can be seen as an expense or an investment. While expenses may seem like a burden on your bottom line, strategic marketing can …
Turning Expenses into Investments: The Art of Strategic Marketing Read More
Digital marketing is a powerful tool that can help businesses achieve their goals. However, it is essential to track your progress and measure the return on investment (ROI) of your campaigns. This will …
The Best Ways to Measure ROI for Digital Marketing Read More