Dumb brand marketing mistakes
The longer I’m in this field, the more I shake my head in disbelief at huge brand mistakes. These mistakes cost companies tens of millions of dollars, but we here …
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Do you really need a website?
Almost CPG brand has a product website that probably costs them mid-six figures, but the question is, “do these websites help sell more products?”. The answer is “it depends.” There …
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The internet is beyond broken
Despite the internet’s many benefits, its current model warps our economic system by monetizing personal data and selling it to the highest bidder. Social media has wrecked public discourse by prioritizing clicks …
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Marketers ignore Boomers too much
While millennials and Gen Z have dominated headlines in recent years, boomers have continued to dominate consumer spending in the U.S. Boomers now account for more than half of all …
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Yes, we use our smartphones too much
According to Gallup “the percentage of U.S. adults saying they use their smartphone “too much” has increased markedly in recent years, rising from 39% when Gallup last asked this in …
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What happened to Apple?
Apple is known as a company that makes great products, but there is more to a company than great products and having a vast amount of money in the bank. …
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Existing customers as a key source
Listening to your customers is a great way to gain insights into your brand. What they say about your product or brand can help marketers understand what’s important to them …
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More economic warnings flashing
US household debt surpassed $16 trillion for the first time during the second quarter, the New York Federal Reserve said Tuesday. Even as borrowing costs surge, the NY Fed said …
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The recession and its effect on brands and consumers
Profits at tech companies like Google and Apple generally beat expectations, but executives said there are signs of some niche slowing in consumer spending. Both Walmart and Best Buy warned …
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As prices rise, consumers are leaving brands
Sixty-two percent of consumers say they’ll stop buying from brands that change product size (“shrinkflation”) or quality (“skimpflation”) to cut costs, according to Gartner, Inc. Only 7% said they would …
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