However beautiful the strategy, you should occasionally look at the results.
Your market share slips two points. The board gets nervous, the quarterly numbers look ugly, and someone in a conference room says the sentence that changes everything: “We need to …
Why Cutting Jobs Won’t Fix Falling Market Share Read More
Google, we need to talk. For more than two decades, you owned the internet’s front door. If someone wanted to find a restaurant, research a medical condition, compare automobiles, locate …
Hey Google, Your Search Business Is Declining. Here’s How to Get It Back. Read More
Every few months, someone in a meeting says, “We really need to do some research on our customers.” Then the room goes quiet, because everyone pictures the budget request, the …
You Already Know More About Your Customers Than You Think Read More
Automation has changed how media gets bought. Algorithms can evaluate millions of impressions in the time it takes a planner to open a spreadsheet. But speed isn’t strategy, and the …
Why Media Planning Still Needs a Human Strategist Read More
There’s always more to an election than just the people running, campaign platforms, and political affiliations. People also vote based on the issues they face in their daily lives. Grocery …
The Message Voters Sent Republicans. Brands Should Hear As Well. Read More
Somewhere in the last fifteen years, marketing got a dashboard problem. Don’t get me wrong. Data is a gift. We can see which email subject lines get opened, which ads …
Where Did Common Sense Go? Marketing’s Data Problem Read More
A shopper buys a pair of running shoes and notices they cost a few dollars more than last year. The sign by the register blames tariffs. She sighs, pays, and …
The Refund Nobody Mentioned at the Register Read More
Every few months someone declares TV advertising dead, and every few months a Super Bowl ad sells out at record prices. Both things are true at once, which is why …
Why TV Advertising is Shrinking: Key Insights Read More
Microsoft is one of the biggest and most profitable tech companies. They have the budget, market share, and are helping lead the AI space. So why are they offering their …
Microsoft’s Employee Buyout: Cost-Cutting or Strategic Mistake? Read More
You know the drill. Something breaks, or an unexpected charge shows up, and you dig out the customer service number. Then comes the maze: press 1, press 3, say “representative” …
How Poor Service Affects Brand Loyalty Read More