HEY NOW: According to Bango marketers need to realize that board-level executives aren’t interested in vanity metrics like shares, likes, and retweets… and don’t even get them started on “impressions” and “engagement” levels. But Sprout’s new report on social media marketing indicates that marketers are still pouring money into social media and feel it’s a channel they need for brand building. What we have here is failure to communicate.
QUICK READ: Time is just as valuable as currency. People don’t have time to read your content unless they are information-seeking mode. They will scan your content for personally relevant information and even share it on social media without reading it. Site visitors on average spend less than 15 seconds on any given webpage, and that’s assuming people click to go to your site at all. The way to combat this is to know your audience and what THEY want to know/read.
QUICK READ: The creator economy has led to social media companies and some start-ups paying for content but in this model, do people really have enough time to read all the content out there? The answer is “yes” if it’s personally relevant to them.
WHAT’S UP? “Board To Death,” a new report from Bango, reported that corporate CEOs have issues buying into digital Marketing tactics, specifically social media marketing. The report found that 62% of CEOs believe too much of their digital marketing budget is wasted on activities that don’t deliver meaningful results. Ouch…but true.
QUICK READ: According to the Ad Contrarian “the ISBA found that only 12% of ad dollars tossed into the programmatic were traceable end-to-end. With over $300 billion invested annually in online advertising, and 80% of it run through the programmatic black box, the amount of money unaccounted for is staggering”. “Less than 60 percent of web traffic is human”:
QUICK READ: Consumer reviews of products can influence purchase decisions or they can erase months of marketing if not answered quickly and correctly. Too many brands are ignoring bad reviews or their products and customer service and it’s hurting them where it counts.
QUICK READ: Americans have built up excess savings worth $2.6 trillion since the start of the coronavirus pandemic that will help power the economy’s recovery from the crisis, according to Moody’s Analytics. The US has amassed the most excess savings of any country, with the cash pile amounting to 12% of gross domestic product. They won’t spend recklessly, and they will demand more from brands at a lower price.
QUICK READ: According to different polls, most brands are shifting more money into digital marketing when people are starting to go shopping again at local retailers. The reason? Because the majority of marketers are brain dead. Marketers are shifting ad spend from traditional channels (especially TV) to digital channels. But in doing so, they risk eroding brand ROI.