However beautiful the strategy, you should occasionally look at the results.
Elon Musk’s approach to his Twitter buyout is a textbook lesson in what not to do and possibly how to take a company into bankruptcy. Advertisers are fleeing in droves, …
Twitter: A business lesson in what NOT to do Read More
Amazon Alexa is a “colossal failure,” on pace to lose $10 billion this year, and has started layoffs within the division. If that’s not bad enough, Amazon’s “approval” rating has …
Amazon goes astray Read More
How a company handles a layoff can significantly impact its future success. Poorly managed, a reduction in the workforce can damage a company’s reputation in an era where there are …
The void of outstanding company leadership Read More
“Social media is dead. Platforms that came to define” social media,” like Facebook, Instagram, and Twitter, are losing shares and users to newcomers. Facebook has self-destructed as irresponsible spending caught …
RIP social media Read More
The American middle class has changed in some critical ways since 2000. The middle class is older and less likely to be married. Those in the middle class are working …
Is the middle class shrinking? Read More
It is hard to accept financial constraints and outside scrutiny when you have hundreds of billions of dollars of wealth and act more on instinct than reality. Twitter has already …
Musk is a jerk, and Twitter is in serious trouble Read More
A long era of growth in social media advertising has come to an abrupt halt, and Wall Street is noticing. US advertisers are on track to spend $65.3bn on networks …
The beginning of the end for social media? Read More
Forty-seven percent of social media managers surveyed in a 2020 study said they worked more hours than their colleagues, 57% of social media managers were planning to quit their job …
Your social media manager is an important brand component Read More
Data. There’s a vast issue over who owns your data and what they’re doing with it, but we don’t understand what data is being collected and how it’s being used. …
Here’s the truth about your data Read More
Almost every investment form calls on Mark Zuckerberg to stop wasting billions on Meta. Some are even calling for his removal, but that won’t happen. Like Tim Cook said, “I’m …
Social media kamikaze Read More