However beautiful the strategy, you should occasionally look at the results.
Buying a new car in America is ridiculous. You look at cars online. One that looks good is priced at $39,995. You research it against other makes and models. You …
Why Are Car Dealers Still Allowed to Lie About the Price? Read More
McKinsey’s 2025 global AI survey found that among organizations using AI in marketing and sales, 67% reported revenue increases in those business units. Ten percent reported increases greater than 10%. (McKinsey & …
A Marketing Executive’s Guide to Integrating AI Read More
Ask 10 marketers what their biggest challenge is these days, and you’ll likely get 10 different answers. AI. Fragmented media. Declining organic reach. Privacy. Rising customer acquisition costs. Measurement. Content …
The biggest challenge facing marketers today isn’t AI. It’s Trust. Read More
Walk into a decent bicycle shop these days and something just feels off. Gorgeous bikes are everywhere. Gorgeous carbon frames. Electronic shifting. Integrated cockpits. Wireless…everything. Then you see the price …
The U.S. Bicycle Market Is in Turmoil—and Some Big Brands Are Handing the Future to China Read More
An MBA used to be the gold standard—a golden ticket that virtually guaranteed a six-figure salary jump, a shiny new title, and an instant, elite professional network. But if you …
Why an MBA is no longer desirable to employers anymore Read More
Empathy gets tossed around boardrooms like a soft, fluffy buzzword—a “nice-to-have” trait for corporate social responsibility decks or HR initiatives. But strip away the fluff and look at what actually …
Marketers’ best skill may be empathy Read More
For years, marketers operated under a simple assumption: if someone were interested in your product, they’d eventually visit your website. That assumption drove billions of dollars in spending on SEO, …
Your Prospects Are Using AI to Research Your Products — and Skipping Your Website Read More
A dangerous idea is spreading through corporate boardrooms: if AI can write copy, analyze data, build presentations, develop personas, generate creative, and recommend media investments, maybe companies don’t need as …
Why AI Can’t Replace Strategic Marketers Read More
The American consumer has proven incredibly resilient. Despite inflation, rising interest rates, costly housing, higher insurance prices, and continued economic uncertainty, consumers keep spending. And for good reason, because consumer …
Consumers Drive the Economy—But How Much More Can They Take? Read More