However beautiful the strategy, you should occasionally look at the results.
(Vice) Executives and insiders at the luxury home athletic equipment maker Peloton have cashed out over the last year to the tune of hundreds of millions of dollars, benefiting massively …
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Sales declined from November to December; a trend backed up by data from the Census Bureau, which showed a decline of 1.9%in those two months. Consumer sentiment has been falling over …
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There are over 200 Million businesses on Instagram. And, according to the platform, 90% of people on Instagram follow a company. One of the ways that brands on the app share content with …
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Will consumers hold brands accountable for bad behavior or questionable decisions? 57% of U.S. marketing executives in the business-to-consumer space believe threats of “cancellation” or boycotts will have no impact …
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The 2021 cost of digital ad fraud worldwide was estimated at 65 billion U.S. dollars. … It is also double the value of fraudulent transactions made by payment cards worldwide. It …
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Bob Hoffman, via his newsletter, said, “the advertising and marketing industries had a dream. The dream was that interactive media would revolutionize advertising and make it far more engaging, relevant, …
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The airlines’ rash of flight cancellations over the winter break is a significant blunder, which has become nothing more than buses for people. Peter Coy said, “the airlines are running …
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Global advertising spending will grow 22.5% to $763.2 billion this year, excluding U.S. political ad spending, according to the latest forecast from GroupM, which houses the media-buying agencies and data …
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The real reason for inflation is the increasing concentration of the American economy into the hands of a relative few corporate giants with the power to raise prices. In the …
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SUMMARY: Record numbers of people are quitting their jobs. Big cities are losing residents. Few are jumping at the idea of returning to the office full-time. Recent headlines continue to …
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