However beautiful the strategy, you should occasionally look at the results.
In the age of digital proliferation, the media landscape is no longer a simple field to traverse. It has become a complex tapestry, often called a ‘fractured media landscape.’ This …
Navigating the Fractured Media Landscape: A Guide to Effective Advertising Read More
In economic discussions, a fundamental relationship often comes into focus: the interplay between wages, inflation, and prices. Over the years, economists and policymakers have frequently debated the effects of rising …
The Connection Between Rising Wages, Inflation, and Higher Prices Read More
Navigating the unpredictable waves of economic uncertainty can be daunting for any business. When resources tighten, and consumer behaviors shift, one question inevitably surfaces: “How much should we allocate for …
Setting a Marketing Budget in Times of Economic Uncertainty Read More
Consumers rely more than ever on the tried-and-true decision-making method: recommendations from people they trust. Therefore, Word-of-mouth (WOM) marketing remains one of the most influential and cost-effective brand strategies. Here’s …
How Brands Can Leverage Word-of-Mouth Marketing Read More
Deflation, a term often met with apprehension in economics, refers to the general decline in prices of goods and services. At first glance, falling prices might sound enticing to the …
Why Consumers Want Deflation to Start Spending Again Read More
Content is king. But not all content is created equal. For brands, understanding the impact of their content is paramount to success when there is too much content online. The …
How Brands Should Be Measuring Content: A Comprehensive Guide Read More
For years, the adage “You get what you pay for” has been a guiding principle for consumers when purchasing. Higher prices were often considered a reliable indicator of better quality. …
The Fading Correlation Between Price and Quality: A New Landscape for Consumers Read More
In business, profit is often regarded as the ultimate measure of success. Companies strive to increase their bottom line year after year, seeking higher profits as a sign of growth …
Are Brands’ Pursuit of Higher Profits a Huge Strategic Mistake? Read More
The media plays a central role in shaping public opinion on a wide range of topics, including the state of the economy. Whether through newspapers, television, radio, or social media, …
The Power of Perception: How Media Shapes Our Economic Outlook Read More
In today’s competitive business landscape, companies often grapple with budgetary constraints. When times get tough, one of the first areas that may come under scrutiny is the marketing budget. While …
The Dangers of Cutting Marketing Budgets: A Short-Term Fix with Long-Term Consequences Read More