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March 22, 2023

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Brand Fail / eCommerce

What’s wrong with Amazon?

March 21, 2023March 21, 2023 - by richmeyer - Leave a Comment

Amazon will lay off 9,000 more employees in the coming weeks, CEO Andy Jassy said in a memo to staff Monday. More layoffs will leave workers on edge and drive …

What’s wrong with Amazon? Read More
Branding / Commentary / Consumers & consumer behavior

Are marketers overreacting to news on the economy?

March 18, 2023March 18, 2023 - by richmeyer - Leave a Comment

Despite the gloom and doom the media portrays about the economy, nobody knows where we are headed and how strong the economy is. The US economy is at a crossroads: …

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Brand Fail / Consumers & consumer behavior

Customers want revenge

March 11, 2023March 11, 2023 - by richmeyer - Leave a Comment

The percentage of consumers who have taken action to settle a score against a company through measures such as pestering or public shaming in person or online has tripled to …

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Article/Report Summary / Brand Fail / Commentary

Need to make your numbers? Just layoff people

March 7, 2023March 7, 2023 - by richmeyer - Leave a Comment

Time was, layoffs were seen as an emergency strategy, the last resort in a downturn or crisis. Today, however, layoffs are a standard tool for doing business. When executives announce …

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Branding / Commentary

Consumers have had enough of branding messages

March 6, 2023March 6, 2023 - by richmeyer - Leave a Comment

Two-thirds of consumers (66%) surveyed want fewer marketing messages, and 27% feel they are bombarded by marketing messages, according to The Optimove 2023 Consumer Marketing Fatigue Survey (link). Plus, almost …

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Branding / Consumers & consumer behavior

Retailers pushing private labels over national brands

March 4, 2023March 4, 2023 - by richmeyer - Leave a Comment

Walmart is pitching its private-label goods to consumers as its suppliers raise prices. With the cost of transportation, packing, and raw materials all dropping, “retailers like Walmart are saying, ‘hey, …

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Working in marketing

Time to admit there is a crisis in marketing talent

March 2, 2023March 2, 2023 - by richmeyer - Leave a Comment

It’s time to admit that there is a massive gap in marketing talent, and it’s getting worse. Olive oil in coffee and cereal for bedtime? These are just some of …

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Article/Report Summary

Consumers feel bombarded by marketing messages

February 26, 2023February 26, 2023 - by richmeyer - Leave a Comment

Consumers noted that relevant messages are crucial to ensuring that brands don’t overstay their welcome with consumers. Irrelevant messages make the brand irrelevant to the consumer. Consumers also require personalized …

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Brand Fail / Commentary

Inept CEOs killing their brands

February 23, 2023February 23, 2023 - by richmeyer - Leave a Comment

The US is the only country that rewards failure. When a CEO makes strategic mistakes, the employees pay, or he gets a golden parachute to leave the company. Many huge …

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Branding / Commentary / Consumers & consumer behavior

Grocers pushing back against greed

February 18, 2023February 18, 2023 - by richmeyer - Leave a Comment

Although inflation is slowing, the increase in food prices hasn’t diminished. Last week, Reuters reported that Walmart pushed back against suppliers, warning it would promote its value food brands at …

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