However beautiful the strategy, you should occasionally look at the results.
SUMMARY: The idea that the brands we use are intensely important to us and that we spend time and energy understanding their meaning and trustworthiness is a profoundly ingrained marketing …
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SUMMARY: Consumers have a lot of money; that’s great news, but unfortunately, when they’re ready to, they often find the products they want are out of stock. Marketings should create …
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SUMMARY: (Reuters) Amazon copied products and rigged search results to promote its brands, documents show. And what made anyone think they weren’t doing this?
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SUMMARY: Are marketers so far gone that they believe their branding dribble? Based on what I’m reading on Twitter, the answer to that is yes. Despite Facebook’s lies, brands and …
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Thought: It’s time again for people on Twitter to define marketing, and frankly, I’ve never read so much bullshit in my life. Marketing is not one function and is not …
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SUMMARY: It should not come as any surprise to anyone that Facebook has lied and prioritized engagement over everything else. To Facebook, engagement, primarily based on misinformation, was a ticket …
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SUMMARY: You can make the most incredible products in the world, but if your customer service is lacking, you’re going to lose a lot of customers and not get them …
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SUMMARY: Consumers say this is the worst time to buy a house, and they believe that product shortages will lead to a recession. They’re tired of having money and being …
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SUMMARY: I keep reading that consumers want their brands to be socially responsible. That is 100% pure bullshit. Consumers could care less about what their brands do or say as …
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This week, The Wall Street Journal published a bombshell investigation about how Facebook responds to the flaws in its platform. The four-part report, which is largely based on internal documents, suggests that …
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