WHY? Private equity firms are like sharks in the water. They smell blood and they look for more. In the process, they put people out of work while enriching themselves….
Don’t ignore your best customers
HEY NOW: So much has changed since the pandemic when it comes to consumers and the way they shop yet too many brands continue to market like the good old…
Is allocating more to digital marketing smart?
WHAT YOU NEED TO KNOW: More CPG brands are allocating more money to digital advertising but unless they invest in ad creative and website usability the money is being wasted.
Everything you knew about marketing is irrelevant
HEY NOW: Forget everything you learned in school about marketing because with the continuing pandemic and political climate everything is out the window. The current environment is leading to the…
You have 3 seconds to gain attention online
WHAT? Consumers today are bombarded with so much information you have to grab their attention quickly. In fact, you really only have 3-seconds or less. Online ads need to be…
In grocery stores, brands are dying
KEY POINTS: McKinsey has reported that 75% of consumers have switched brands since the pandemic has started. Private label sales are increasing in double digits as current brands struggle. “What…
Market research is not a guarantee of success
Qualitative and quantitative research is not a guarantee of marketing or product success. Marketers also need to have some common sense when conducting market research because people say things in…
Forget market share, it’s customer experience
Marketers who are still focused on market share are missing the reality of today’s consumer power. Consumers are both trying new brands and moving to private label products at a…