However beautiful the strategy, you should occasionally look at the results.
Steve Jobs was both an autocratic bully and a business genius but executed the most successful corporate turnaround this century. Steve Jobs teaches us that it’s essential to take total …
Marketing management lessons from Steve Jobs Read More
Apple’s iPhone 14 has a LOT of problems, and they’re getting worse from what I am reading on social media and in business publications. You have to ask, “if Steve …
You’re witnessing the slow death of a great brand Read More
Americans say they are stretched too thin amid concerns about a possible recession, so they’re dipping into their cash reserves, and nearly half are falling deeper in debt. But even …
How should brands interrupt the latest consumer spending? Read More
Social media can either be a benefit or a curse for your brand. Posting on social media allows people to respond, and those comments can quickly turn people off of …
How to handle negative product reviews on social media Read More
The idea that consumers love your brand is outdated and myopic. Most brands fill a need, which is the relationship’s extent. However, some brands consumers DO seem to be in …
No! Customers don’t love your brand Read More
Marketing is NOT science; it’s an art, and art is in the eyes of the beholder. The most significant gap in marketing skills is understanding what data tells them and …
The most essential skill for any marketer Read More
The vast majority of digital advertising is not being viewed at all, with many marketers failing to apply practical techniques learned from print and out-of-home to the channel. For every …
Admit it, banner ads are a waste of money Read More
As shoppers feel their ability to afford everyday expenses is declining, private labels are helping them manage their budgets. Reported private label nonedibles and personal care, health, and beauty purchases …
Private label to brands: Thank you Read More
Sheryl Sandberg announced that she’s resigning from Facebook to focus on philanthropy. During her 14 years at the company, she’s done so much damage to our society that we may never …
Good riddance Sheryl Sandberg Read More
Brands are not people, but in many ways, they should act like people. Right now, consumers are in a foul mood as the proportion of Americans who view the current …
Brands need to understand the mood of consumers Read More
