However beautiful the strategy, you should occasionally look at the results.
SUMMARY: Prices are rising on almost all consumer products, but consumers often look at alternatives when prices rise. Too many brands feel they have more brand equity than they actually …
Read More
SUMMARY: Affiliate marketing is a type of performance-based advertising, where affiliates are paid a commission if they bring customers to the advertiser’s site. It can be an excellent way for …
Read More
SUMMARY: Cloud infrastructure is both the software and hardware components needed to support cloud computing. Optimizing cloud infrastructure helps you improve cloud efficiency and application performance. It’s your job to …
Read More
SUMMARY: More brands are going to be raising prices because of supply chain issues. Consumers may have more cash, but they’re not stupid when it comes to paying higher prices. …
Read More
SUMMARY: The biggest problem in marketing is the lack of talent. To be good in marketing, learn how to listen and think like a consumer. People working in marketing need …
Read More
SUMMARY: 42.7% of internet users worldwide report using an ad blocker. And the technology has expanded beyond the desktop. Ad-blocking software for mobile devices and tablets is now widely available. …
Read More
SUMMARY: President Biden said Facebook is killing people, but that’s only partly true. Facebook’s record of trekking the truth is spotty at best. Facebook repeatedly lied about the reach of …
Read More
SUMMARY: Retail price of pre-owned cars and trucks jumped a record-breaking 10.5 percent in June, after rising 7.3 percent in May and 10 percent in April. The demand is outstripping …
Read More
SUMMARY: Gartner’s research suggests that chief marketing officers need to demonstrate the value of their work more than ever. CEOs see a serious disconnect between marketing budgets and sales. Brand …
Read More
SUMMARY: Moving to an era of too much data has removed many marketers from their audience and see them as a “segment.” Branding is overrated for a lot of products. …
Read More