However beautiful the strategy, you should occasionally look at the results.
After Peloton slashed 2,800 jobs in February, Peloton is laying off an additional 800 employees. Peloton wasted money building the manufacturing center they’re not going to use. As usual, the employees pay …
Peloton is history Read More
Brand and dealership loyalty is continuing its steady decline. Why? Automotive News reports that in May and June, 80 percent of car buyers paid at or above sticker for a new vehicle. …
What are auto dealers doing? Read More
As inflation rises, consumer spending on discretionary items like electronics and sporting goods is falling, but they’re spending on vacations. Americans bought less stuff and spent more on services like travel …
Just what are consumers spending their money on? Read More
The longer I’m in this field, the more I shake my head in disbelief at huge brand mistakes. These mistakes cost companies tens of millions of dollars, but we here …
Dumb brand marketing mistakes Read More
Almost CPG brand has a product website that probably costs them mid-six figures, but the question is, “do these websites help sell more products?”. The answer is “it depends.” There …
Do you really need a website? Read More
Despite the internet’s many benefits, its current model warps our economic system by monetizing personal data and selling it to the highest bidder. Social media has wrecked public discourse by prioritizing clicks …
The internet is beyond broken Read More
While millennials and Gen Z have dominated headlines in recent years, boomers have continued to dominate consumer spending in the U.S. Boomers now account for more than half of all …
Marketers ignore Boomers too much Read More
According to Gallup “the percentage of U.S. adults saying they use their smartphone “too much” has increased markedly in recent years, rising from 39% when Gallup last asked this in …
Yes, we use our smartphones too much Read More
Apple is known as a company that makes great products, but there is more to a company than great products and having a vast amount of money in the bank. …
What happened to Apple? Read More
Listening to your customers is a great way to gain insights into your brand. What they say about your product or brand can help marketers understand what’s important to them …
Existing customers as a key source Read More