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September 27, 2023

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Navigating the Fractured Media Landscape: A Guide to Effective Advertising

September 27, 2023September 27, 2023 - by richmeyer - Leave a Comment

In the age of digital proliferation, the media landscape is no longer a simple field to traverse. It has become a complex tapestry, often called a ‘fractured media landscape.’ This …

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Commentary / Consumers & consumer behavior / Economy

The Connection Between Rising Wages, Inflation, and Higher Prices

September 25, 2023September 25, 2023 - by richmeyer - Leave a Comment

In economic discussions, a fundamental relationship often comes into focus: the interplay between wages, inflation, and prices. Over the years, economists and policymakers have frequently debated the effects of rising …

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Economy

Setting a Marketing Budget in Times of Economic Uncertainty

September 24, 2023September 24, 2023 - by richmeyer - Leave a Comment

Navigating the unpredictable waves of economic uncertainty can be daunting for any business. When resources tighten, and consumer behaviors shift, one question inevitably surfaces: “How much should we allocate for …

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Consumers & consumer behavior

How Brands Can Leverage Word-of-Mouth Marketing

September 23, 2023September 23, 2023 - by richmeyer - Leave a Comment

Consumers rely more than ever on the tried-and-true decision-making method: recommendations from people they trust. Therefore, Word-of-mouth (WOM) marketing remains one of the most influential and cost-effective brand strategies. Here’s …

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Commentary / Consumers & consumer behavior / Economy

Why Consumers Want Deflation to Start Spending Again

September 22, 2023September 22, 2023 - by richmeyer - Leave a Comment

Deflation, a term often met with apprehension in economics, refers to the general decline in prices of goods and services. At first glance, falling prices might sound enticing to the …

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Analytics / Content

How Brands Should Be Measuring Content: A Comprehensive Guide

September 21, 2023September 21, 2023 - by richmeyer - Leave a Comment

Content is king. But not all content is created equal. For brands, understanding the impact of their content is paramount to success when there is too much content online. The …

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Branding / Commentary / Consumers & consumer behavior / Pricing

The Fading Correlation Between Price and Quality: A New Landscape for Consumers

September 20, 2023September 20, 2023 - by richmeyer - Leave a Comment

For years, the adage “You get what you pay for” has been a guiding principle for consumers when purchasing. Higher prices were often considered a reliable indicator of better quality. …

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Commentary / Contrarian point of view / Working in marketing

Are Brands’ Pursuit of Higher Profits a Huge Strategic Mistake?

September 18, 2023September 18, 2023 - by richmeyer - Leave a Comment

In business, profit is often regarded as the ultimate measure of success. Companies strive to increase their bottom line year after year, seeking higher profits as a sign of growth …

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Commentary / Contrarian point of view

The Power of Perception: How Media Shapes Our Economic Outlook

September 17, 2023September 17, 2023 - by richmeyer - Leave a Comment

The media plays a central role in shaping public opinion on a wide range of topics, including the state of the economy. Whether through newspapers, television, radio, or social media, …

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Branding / Commentary / Economy

The Dangers of Cutting Marketing Budgets: A Short-Term Fix with Long-Term Consequences

September 15, 2023September 15, 2023 - by richmeyer - Leave a Comment

In today’s competitive business landscape, companies often grapple with budgetary constraints. When times get tough, one of the first areas that may come under scrutiny is the marketing budget. While …

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