However beautiful the strategy, you should occasionally look at the results.
TV has taken a secondary role in most marketing strategies due to the growing influence of digital marketing. Many marketers are increasing ad spending on digital mediums. As marketing budgets …
Are marketer’s this stupid? Read More
A close examination of the Welch legacy reveals that he was not simply the “Manager of the Century,” as Fortune magazine crowned him upon his retirement. Rather, he exerted a …
Jack Welch ruined capitalism Read More
Global marketers are united in stating that building brand awareness is their top objective. Today, amid media fragmentation and sources of brand equity sources evolving, brands need to leverage an …
Nielsen: Brand awareness has never been more important Read More
The recent rise in interest rates will hurt consumers and put a halt to some spending. During the pandemic, consumer savings rates exploded, but their savings were draining, and credit …
Is branding going to change? You bet your ass it is! Read More
When Steve Jobs took back the reins at Apple, one of the first things he did was establish his company’s core values by asking, “who do we want to be?”. …
Most brand values are garbage Read More
According to the latest research, consumers are starting to feel better about the economy as they feel inflation may have hit its peak. Still, brands need to be concerned when …
Consumers are starting to feel better about the economy Read More
87% of American adults dislike something about purchasing a vehicle at a traditional car dealership. 87% of Americans dislike something about shopping at a traditional car dealership. 56% of Millennials …
The auto industry has a major problem Read More
The 60% of U.S. consumers living paycheck to paycheck are already cutting back on purchases because of inflation. Americans have started buying less but will be buying less across more categories …
Inflation can kill your brand despite your best marketing efforts Read More
Via the WSJ, “American consumers are starting to cut costs on mainstays from toothpaste to baby formula as inflation hits a swath of the economy that has thus far proven …
Private label sales surge as consumers cut back Read More
Can you go from a discount car manufacturer to one that sells models over MSRP? Kia must think so because Kia dealers are routinely charging thousands over MSRP. The question …
But it’s a Kia! The importance of brand positioning Read More