However beautiful the strategy, you should occasionally look at the results.
The vast majority of digital advertising is not being viewed at all, with many marketers failing to apply practical techniques learned from print and out-of-home to the channel. For every …
Admit it, banner ads are a waste of money Read More
As shoppers feel their ability to afford everyday expenses is declining, private labels are helping them manage their budgets. Reported private label nonedibles and personal care, health, and beauty purchases …
Private label to brands: Thank you Read More
Sheryl Sandberg announced that she’s resigning from Facebook to focus on philanthropy. During her 14 years at the company, she’s done so much damage to our society that we may never …
Good riddance Sheryl Sandberg Read More
Brands are not people, but in many ways, they should act like people. Right now, consumers are in a foul mood as the proportion of Americans who view the current …
Brands need to understand the mood of consumers Read More
(Business Insider) Inflation is changing everything about how Americans grocery shop, from what stores they visit to the brands they buy and how frequently they shop, and no amount of …
There’s a storm coming for most brands Read More
AS high costs continue to drain the wallets of Americans, companies are now under fire for shrinking the size of their products. The process, known as shrinkflation, s when brands charge …
Will shrinkflation affect branding? Read More
(Harvard Business Review) As consumers are spending most of their waking hours online, it seems they are becoming increasingly numb to conventional digital advertising and engagement. A HubSpot survey found that 57% of …
Ignoring TV is a huge mistake for advertisers Read More
Service industry positions are essential to your brand because good service industry employees retain customers and extract more value from them. By providing top-notch customer service, businesses recoup customer acquisition costs …
Why the retail service industry is losing customers Read More
TV has taken a secondary role in most marketing strategies due to the growing influence of digital marketing. Many marketers are increasing ad spending on digital mediums. As marketing budgets …
Are marketer’s this stupid? Read More
A close examination of the Welch legacy reveals that he was not simply the “Manager of the Century,” as Fortune magazine crowned him upon his retirement. Rather, he exerted a …
Jack Welch ruined capitalism Read More
