
Are marketer’s this stupid?
TV has taken a secondary role in most marketing strategies due to the growing influence of digital marketing. Many marketers are increasing ad spending on digital mediums. As marketing budgets …

However beautiful the strategy, you should occasionally look at the results.
TV has taken a secondary role in most marketing strategies due to the growing influence of digital marketing. Many marketers are increasing ad spending on digital mediums. As marketing budgets …
A close examination of the Welch legacy reveals that he was not simply the “Manager of the Century,” as Fortune magazine crowned him upon his retirement. Rather, he exerted a …
Global marketers are united in stating that building brand awareness is their top objective. Today, amid media fragmentation and sources of brand equity sources evolving, brands need to leverage an …
The recent rise in interest rates will hurt consumers and put a halt to some spending. During the pandemic, consumer savings rates exploded, but their savings were draining, and credit …
When Steve Jobs took back the reins at Apple, one of the first things he did was establish his company’s core values by asking, “who do we want to be?”. …
According to the latest research, consumers are starting to feel better about the economy as they feel inflation may have hit its peak. Still, brands need to be concerned when …
87% of American adults dislike something about purchasing a vehicle at a traditional car dealership. 87% of Americans dislike something about shopping at a traditional car dealership. 56% of Millennials …
The 60% of U.S. consumers living paycheck to paycheck are already cutting back on purchases because of inflation. Americans have started buying less but will be buying less across more categories …
Via the WSJ, “American consumers are starting to cut costs on mainstays from toothpaste to baby formula as inflation hits a swath of the economy that has thus far proven …
Can you go from a discount car manufacturer to one that sells models over MSRP? Kia must think so because Kia dealers are routinely charging thousands over MSRP. The question …