However beautiful the strategy, you should occasionally look at the results.
While millennials and Gen Z have dominated headlines in recent years, boomers have continued to dominate consumer spending in the U.S. Boomers now account for more than half of all …
Marketers ignore Boomers too much Read More 
According to Gallup “the percentage of U.S. adults saying they use their smartphone “too much” has increased markedly in recent years, rising from 39% when Gallup last asked this in …
Yes, we use our smartphones too much Read More 
Apple is known as a company that makes great products, but there is more to a company than great products and having a vast amount of money in the bank. …
What happened to Apple? Read More 
Listening to your customers is a great way to gain insights into your brand. What they say about your product or brand can help marketers understand what’s important to them …
Existing customers as a key source Read More 
US household debt surpassed $16 trillion for the first time during the second quarter, the New York Federal Reserve said Tuesday. Even as borrowing costs surge, the NY Fed said …
More economic warnings flashing Read More 
Profits at tech companies like Google and Apple generally beat expectations, but executives said there are signs of some niche slowing in consumer spending. Both Walmart and Best Buy warned …
The recession and its effect on brands and consumers Read More 
Sixty-two percent of consumers say they’ll stop buying from brands that change product size (“shrinkflation”) or quality (“skimpflation”) to cut costs, according to Gartner, Inc. Only 7% said they would …
As prices rise, consumers are leaving brands Read More 
Many companies have announced job cuts or hiring freezes in the last two weeks. They range from Tesla and JPMorgan Chase to Redfin and Coinbase. Seven-eleven laid off over 800 …
Companies continue to shit on employees. Read More 
There is no shortage of branding agencies. They think they know the new rules of branding, but all they know is how to strip clients of money. The idea that …
Branding “expert” idiocy Read More 
Pepsi vs. Coca-Cola. McDonald’s vs. Burger King. Pizza Hut vs. Dominos. Starbucks vs. Dunkin’ Donuts. Uber vs. Lyft. Who doesn’t love an excellent business war? When two big brands go …
Of course, you know this means war Read More 