Marketers ignore Boomers too much
While millennials and Gen Z have dominated headlines in recent years, boomers have continued to dominate consumer spending in the U.S. Boomers now account for more than half of all …
However beautiful the strategy, you should occasionally look at the results.
While millennials and Gen Z have dominated headlines in recent years, boomers have continued to dominate consumer spending in the U.S. Boomers now account for more than half of all …
According to Gallup “the percentage of U.S. adults saying they use their smartphone “too much” has increased markedly in recent years, rising from 39% when Gallup last asked this in …
Apple is known as a company that makes great products, but there is more to a company than great products and having a vast amount of money in the bank. …
Listening to your customers is a great way to gain insights into your brand. What they say about your product or brand can help marketers understand what’s important to them …
US household debt surpassed $16 trillion for the first time during the second quarter, the New York Federal Reserve said Tuesday. Even as borrowing costs surge, the NY Fed said …
Profits at tech companies like Google and Apple generally beat expectations, but executives said there are signs of some niche slowing in consumer spending. Both Walmart and Best Buy warned …
Sixty-two percent of consumers say they’ll stop buying from brands that change product size (“shrinkflation”) or quality (“skimpflation”) to cut costs, according to Gartner, Inc. Only 7% said they would …
Many companies have announced job cuts or hiring freezes in the last two weeks. They range from Tesla and JPMorgan Chase to Redfin and Coinbase. Seven-eleven laid off over 800 …
There is no shortage of branding agencies. They think they know the new rules of branding, but all they know is how to strip clients of money. The idea that …
Pepsi vs. Coca-Cola. McDonald’s vs. Burger King. Pizza Hut vs. Dominos. Starbucks vs. Dunkin’ Donuts. Uber vs. Lyft. Who doesn’t love an excellent business war? When two big brands go …