However beautiful the strategy, you should occasionally look at the results.
It is hard to accept financial constraints and outside scrutiny when you have hundreds of billions of dollars of wealth and act more on instinct than reality. Twitter has already …
Musk is a jerk, and Twitter is in serious trouble Read More
A long era of growth in social media advertising has come to an abrupt halt, and Wall Street is noticing. US advertisers are on track to spend $65.3bn on networks …
The beginning of the end for social media? Read More
Forty-seven percent of social media managers surveyed in a 2020 study said they worked more hours than their colleagues, 57% of social media managers were planning to quit their job …
Your social media manager is an important brand component Read More
Data. There’s a vast issue over who owns your data and what they’re doing with it, but we don’t understand what data is being collected and how it’s being used. …
Here’s the truth about your data Read More
Almost every investment form calls on Mark Zuckerberg to stop wasting billions on Meta. Some are even calling for his removal, but that won’t happen. Like Tim Cook said, “I’m …
Social media kamikaze Read More
Consumers are tightening their belts amid persistently high inflation; data show that they continue to spend at a healthy clip. Last month the Bureau of Economic Analysis reported that consumer …
Are consumers finally pushing back on price? Read More
The U.S. e-commerce market has managed to maintain and even build upon early pandemic shifts in consumer buying behavior. U.S. e-commerce sales are expected to cross the $1 trillion mark …
A profile of the Amazon.com shopper Read More
The horseshit from agencies and executives about “brand purpose” is getting deeper. According to some brand executives, consumers “associate” with brands that align with their beliefs. Garbage. Consumers buy brands …
NO! Consumers don’t want a brand with “purpose.” Read More
Consumers believe the adtech industry is dangerous, untrustworthy, and incompetent. Ad fraud is one of the largest frauds in the history of the world. Nobody knows the exact extent of …
Is online advertising a massive scam? Read More
You would think that as more people go online and use tablets, brands and marketers would understand that people don’t want to be interrupted and that the online experience should …
Why is the web still so broken? Read More