The economy is not going back to the way it was
SUMMARY: Consumers say this is the worst time to buy a house, and they believe that product shortages will lead to a recession. They’re tired of having money and being …
Read More
Author: richmeyer
Read More
Consumers want socially responsible brands is pure bullshit
SUMMARY: I keep reading that consumers want their brands to be socially responsible. That is 100% pure bullshit. Consumers could care less about what their brands do or say as …
Read More
“Facebook is the new cigarettes”
This week, The Wall Street Journal published a bombshell investigation about how Facebook responds to the flaws in its platform. The four-part report, which is largely based on internal documents, suggests that …
Read More
Apple’s primary goal is making money at the cost of innovation
SUMMARY: Apple was once thought to be an innovative company with new and exciting products. Unfortunately, that’s in the past. Today Apple is run by a former logistics manager who …
Read More
Facebook continues to lie and misrepresent
SUMMARY: Facebook apologized, again, for providing misinformation to researchers for their work examining how users interact with posts and links on its platform, the New York Times reported. Facebook is also home …
Read More
Super Bowl ads already sold out, and the power of TV spots
SUMMARY: This season’s Super Bowl TV spots are already sold out, with some spots going for over $6 million. The real question, however, is will these spots actually sell products …
Read More
Brands are going to lose a lot of customers because they…
SUMMARY: A brand’s job is to anticipate changes in demand and consumer behavior and adequately prepare to respond to these changes. Brands that fail to anticipate changes in demand and …
Read More
Holiday gifts may be hard to find this year
SUMMARY: Product shortages are expected to continue well beyond this holiday season and include everything from bikes to cars as consumer confidence retreated in August to its lowest level since …
Read More
Consumers say that they have higher customer service expectations
SUMMARY: Globally, 54% of all consumers say that they have higher customer service expectations than they did just one year ago. 64% of Americans contacted some form of customer service. 75% of brands report …
Read More
Don’t cut marketing or advertising budgets
SUMMARY: According to the Financial Times, “advertising is a tempting place to start for finance directors on the hunt for cost savings. But even as makers of some of the …
Read More