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August 9, 2022

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Author: richmeyer

Advertising / Commentary / Consumers & consumer behavior

Marketers ignore Boomers too much

August 8, 2022August 8, 2022 - by richmeyer - Leave a Comment

While millennials and Gen Z have dominated headlines in recent years, boomers have continued to dominate consumer spending in the U.S. Boomers now account for more than half of all …

Marketers ignore Boomers too much Marketers ignore Boomers too much Read More
Article/Report Summary

Yes, we use our smartphones too much

August 6, 2022August 6, 2022 - by richmeyer - Leave a Comment

According to Gallup “the percentage of U.S. adults saying they use their smartphone “too much” has increased markedly in recent years, rising from 39% when Gallup last asked this in …

Yes, we use our smartphones too much Yes, we use our smartphones too much Read More
Branding / Commentary / Contrarian point of view

What happened to Apple?

August 5, 2022August 5, 2022 - by richmeyer - Leave a Comment

Apple is known as a company that makes great products, but there is more to a company than great products and having a vast amount of money in the bank. …

What happened to Apple? What happened to Apple? Read More
Branding / Commentary / Consumers & consumer behavior

Existing customers as a key source

August 4, 2022August 4, 2022 - by richmeyer - Leave a Comment

Listening to your customers is a great way to gain insights into your brand. What they say about your product or brand can help marketers understand what’s important to them …

Existing customers as a key source Existing customers as a key source Read More
Branding / Commentary / Consumers & consumer behavior

More economic warnings flashing

August 3, 2022August 3, 2022 - by richmeyer - Leave a Comment

US household debt surpassed $16 trillion for the first time during the second quarter, the New York Federal Reserve said Tuesday. Even as borrowing costs surge, the NY Fed said …

More economic warnings flashing More economic warnings flashing Read More
Advertising / Branding / Commentary / Consumers & consumer behavior

The recession and its effect on brands and consumers

July 31, 2022July 31, 2022 - by richmeyer - Leave a Comment

Profits at tech companies like Google and Apple generally beat expectations, but executives said there are signs of some niche slowing in consumer spending. Both Walmart and Best Buy warned …

The recession and its effect on brands and consumers The recession and its effect on brands and consumers Read More
Article/Report Summary / Branding / Consumers & consumer behavior

As prices rise, consumers are leaving brands

July 28, 2022July 28, 2022 - by richmeyer - Leave a Comment

Sixty-two percent of consumers say they’ll stop buying from brands that change product size (“shrinkflation”) or quality (“skimpflation”) to cut costs, according to Gartner, Inc. Only 7% said they would …

As prices rise, consumers are leaving brands As prices rise, consumers are leaving brands Read More
Working in marketing

Companies continue to shit on employees.

July 27, 2022July 27, 2022 - by richmeyer - Leave a Comment

Many companies have announced job cuts or hiring freezes in the last two weeks. They range from Tesla and JPMorgan Chase to Redfin and Coinbase. Seven-eleven laid off over 800 …

Companies continue to shit on employees. Companies continue to shit on employees. Read More
Brand Fail / Branding

Branding “expert” idiocy

July 24, 2022July 24, 2022 - by richmeyer - Leave a Comment

There is no shortage of branding agencies. They think they know the new rules of branding, but all they know is how to strip clients of money. The idea that …

Branding “expert” idiocy Branding “expert” idiocy Read More
Book Excerpt and Review

Of course, you know this means war

July 22, 2022July 13, 2022 - by richmeyer - Leave a Comment

Pepsi vs. Coca-Cola. McDonald’s vs. Burger King. Pizza Hut vs. Dominos. Starbucks vs. Dunkin’ Donuts. Uber vs. Lyft. Who doesn’t love an excellent business war? When two big brands go …

Of course, you know this means war Of course, you know this means war Read More

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