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May 27, 2022

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Author: richmeyer

Advertising / Commentary / Contrarian point of view / Digital Marketing Trends / Facebook / Online branding & marketing

Are marketer’s this stupid?

May 24, 2022May 24, 2022 - by richmeyer - Leave a Comment

TV has taken a secondary role in most marketing strategies due to the growing influence of digital marketing. Many marketers are increasing ad spending on digital mediums. As marketing budgets …

Are marketer’s this stupid? Are marketer’s this stupid? Read More
Article/Report Summary

Jack Welch ruined capitalism

May 22, 2022May 22, 2022 - by richmeyer - Leave a Comment

A close examination of the Welch legacy reveals that he was not simply the “Manager of the Century,” as Fortune magazine crowned him upon his retirement. Rather, he exerted a …

Jack Welch ruined capitalism Jack Welch ruined capitalism Read More
Branding

Nielsen: Brand awareness has never been more important

May 16, 2022May 16, 2022 - by richmeyer - Leave a Comment

Global marketers are united in stating that building brand awareness is their top objective. Today, amid media fragmentation and sources of brand equity sources evolving, brands need to leverage an …

Nielsen: Brand awareness has never been more important Nielsen: Brand awareness has never been more important Read More
Branding / Commentary / Consumers & consumer behavior

Is branding going to change? You bet your ass it is!

May 8, 2022May 8, 2022 - by richmeyer - Leave a Comment

The recent rise in interest rates will hurt consumers and put a halt to some spending. During the pandemic, consumer savings rates exploded, but their savings were draining, and credit …

Is branding going to change?  You bet your ass it is! Is branding going to change? You bet your ass it is! Read More
Brand Fail / Branding / Commentary / Consumers & consumer behavior

Most brand values are garbage

April 22, 2022April 22, 2022 - by richmeyer - Leave a Comment

When Steve Jobs took back the reins at Apple, one of the first things he did was establish his company’s core values by asking, “who do we want to be?”. …

Most brand values are garbage Most brand values are garbage Read More
Branding / Consumers & consumer behavior

Consumers are starting to feel better about the economy

April 20, 2022April 20, 2022 - by richmeyer - Leave a Comment

According to the latest research, consumers are starting to feel better about the economy as they feel inflation may have hit its peak. Still, brands need to be concerned when …

Consumers are starting to feel better about the economy Consumers are starting to feel better about the economy Read More
Brand Fail / Branding

The auto industry has a major problem

April 14, 2022April 14, 2022 - by richmeyer - Leave a Comment

87% of American adults dislike something about purchasing a vehicle at a traditional car dealership. 87% of Americans dislike something about shopping at a traditional car dealership. 56% of Millennials …

The auto industry has a major problem The auto industry has a major problem Read More
Article/Report Summary / Branding / Consumers & consumer behavior / Economy

Inflation can kill your brand despite your best marketing efforts

April 8, 2022April 8, 2022 - by richmeyer - Leave a Comment

The 60% of U.S. consumers living paycheck to paycheck are already cutting back on purchases because of inflation. Americans have started buying less but will be buying less across more categories …

Inflation can kill your brand despite your best marketing efforts Inflation can kill your brand despite your best marketing efforts Read More
Branding / Commentary / Consumers & consumer behavior

Private label sales surge as consumers cut back

April 5, 2022April 5, 2022 - by richmeyer - Leave a Comment

Via the WSJ, “American consumers are starting to cut costs on mainstays from toothpaste to baby formula as inflation hits a swath of the economy that has thus far proven …

Private label sales surge as consumers cut back Private label sales surge as consumers cut back Read More
Brand Fail / Branding / Commentary

But it’s a Kia! The importance of brand positioning

April 2, 2022April 2, 2022 - by richmeyer - Leave a Comment

Can you go from a discount car manufacturer to one that sells models over MSRP? Kia must think so because Kia dealers are routinely charging thousands over MSRP. The question …

But it’s a Kia! The importance of brand positioning But it’s a Kia! The importance of brand positioning Read More

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