Amazon Archives - New Media and Marketing

Advertising on Amazon?

January 16, 2021January 16, 2021 - by richmeyer - Leave a Comment

SUMMARY: It’s estimated that 60% of online advertising dollars are being shifted to Amazon but is it really worth it? Although Amazon.com has many advertising choices, advertisers’ abundance of paid …

Brand Fail

Bad product strategy from market leaders

April 30, 2016 - by richmeyer - Leave a Comment

Everyone thinks Apple walks on water, but it’s apparent that they are now feeling the full effects of Steve Jobs untimely departure.