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August 25, 2026

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However beautiful the strategy, you should occasionally look at the results.

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Tag: Amazon

Brand Fail / Commentary

Will Amazon’s Layoffs Fuel Competitors’ Growth?

October 28, 2025October 28, 2025 - Leave a Comment

Amazon’s reported plan to lay off up to 30,000 employees—roughly 10% of its corporate workforce—represents one of the most significant workforce reductions in the company’s history. While Wall Street often …

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Brand Fail / Commentary

Amazon is failing its core values

June 20, 2023June 20, 2023 - Leave a Comment

When we buy something from Amazon, we are used to having it delivered the next day, but they need to improve their core brand promise leaving an opening for Walmart …

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Brand Fail

Amazon lost how much on Alexa?

December 4, 2022December 4, 2022 - Leave a Comment

Amazon’s division that built Alexa is on track to lose $10 billion this year. Why? It’s a product with very little utility and is no more than a glorified device …

Amazon lost how much on Alexa? Read More
Advertising / eCommerce

Amazon shopping ads are disguised as real results

November 27, 2022November 27, 2022 - Leave a Comment

Online sales on Black Friday set a record with over $9 billion. eCommerce is still doing very well, but Amazon, the leader, is challenged as they continue to make more …

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Advertising / eCommerce

Advertising on Amazon?

January 16, 2021January 16, 2021 - Leave a Comment

SUMMARY: It’s estimated that 60% of online advertising dollars are being shifted to Amazon but is it really worth it? Although Amazon.com has many advertising choices, advertisers’ abundance of paid …

Advertising on Amazon? Read More

A seasoned marketing executive with 25 years of extensive experience in the consumer packaged goods (CPG) industry, specializing in the development, execution, and measurement of comprehensive marketing strategies. Demonstrates a proven track record of driving brand growth, enhancing market share, and delivering significant ROI through data-driven initiatives. Adept at leading cross-functional teams to create and implement innovative campaigns that resonate with consumers and align with evolving market trends. Possesses deep expertise in leveraging consumer insights, digital marketing, and omnichannel strategies to achieve business objectives. Known for a strong analytical approach, consistently optimizing marketing performance to maximize profitability and ensure sustained brand success in highly competitive markets.

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