Advertising | New Media and Marketing

Advertising continues to change yet remain the same

January 26, 2022January 26, 2022 - by richmeyer - Leave a Comment

Between 31% and 43% of consumers rejected being included in a target segment defined by probable age and gender to location tracking and online behavior. A majority would accept inclusion …

Advertising

Is advertising really dead?

March 10, 2014 - by richmeyer - Leave a Comment

According to Denise Lee Yohn advertising is no longer a reliable method for raising brand awareness and attracting brand prospects. For every successful advertising campaign, there are at least five that …