HEY NOW: Forget everything you learned in school about marketing because with the continuing pandemic and political climate everything is out the window. The current environment is leading to the biggest change in consumer shopping since mass media.
QUICK READ: Change is coming and in some cases, it’s already here. Even in states that are open consumers aren’t spending like before the pandemic. What you learned in your first marketing course is moot. Time to update marketing to reflect what consumers want from a brand.