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January 29, 2023

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However beautiful the strategy, you should occasionally look at the results.

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Tag: Employees

Commentary / Working in marketing

It’s time for brands to reward employees

December 12, 2020December 12, 2020 - by richmeyer - Leave a Comment

SUMMARY: The better you treat your employees, the better they treat your customers. If your brand is doing well it’s time to say thank you to your employees in a …

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Book Excerpt and Review / Brand Fail

Shareholder value above employees at all cost

October 27, 2018 - by richmeyer - Leave a Comment

Key Idea: Profit-sharing plans for rank-and-file employees are vanishing as corporate America has adopted a “shareholders above all else” approach.  Companies like Amazon.com have been built on the backs of warehouse …

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