However beautiful the strategy, you should occasionally look at the results.
Qualitative and quantitative research is not a guarantee of marketing or product success. Marketers also need to have some common sense when conducting market research because people say things in …
Market research is not a guarantee of success Read MoreAccording to Fast Company [inlinetweet prefix=”” tweeter=”” suffix=””]the number one reason for failure a new product has no clear or compelling relevance to people’s lives[/inlinetweet]. Companies often refuse to acknowledge …
The number 1 reason new products fail Read MoreIn the hard sciences, research is reasonably reliable because it measures things. In the soft (social) sciences, research is often not about measuring things, but about asking questions. In other …
Research is not facts Read MoreOnly a quarter of all respondents, in a survey, globally are satisfied with their experience participating in research, indicating researchers lack of prioritizing the respondent experience shows through to respondents.
Marketers not happy with market research Read MoreAll over the Internet you’re sure to find free reports, charts and graphs along with online media organizations trying to sell you research reports. While some of these reports aren’t …
Research comes with risks Read More