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January 29, 2023

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However beautiful the strategy, you should occasionally look at the results.

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Tag: Market Research

Product Marketing

Market research is not a guarantee of success

August 30, 2020August 30, 2020 - by richmeyer - Leave a Comment

Qualitative and quantitative research is not a guarantee of marketing or product success. Marketers also need to have some common sense when conducting market research because people say things in …

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Marketing Innovation

The number 1 reason new products fail

February 14, 2018February 14, 2018 - by richmeyer - 6 Comments.

According to Fast Company [inlinetweet prefix=”” tweeter=”” suffix=””]the number one reason for failure a new product has no clear or compelling relevance to people’s lives[/inlinetweet]. Companies often refuse to acknowledge …

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Bad Research / Book Excerpt and Review

Research is not facts

November 20, 2017 - by richmeyer - Leave a Comment

In the hard sciences, research is reasonably reliable because it measures things. In the soft (social) sciences, research is often not about measuring things, but about asking questions. In other …

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Article/Report Summary

Marketers not happy with market research

May 6, 2017 - by richmeyer - Leave a Comment

Only a quarter of all respondents, in a survey,  globally are satisfied with their experience participating in research, indicating researchers lack of prioritizing the respondent experience shows through to respondents.

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Bad Research

Research comes with risks

April 28, 2016 - by richmeyer - Leave a Comment

All over the Internet you’re sure to find free reports, charts and graphs along with online media organizations trying to sell you research reports.  While some of these reports aren’t …

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