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August 25, 2026

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However beautiful the strategy, you should occasionally look at the results.

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Tag: Profits and Inflation

Branding / Commentary / Pricing / Working in marketing

We intend for these price increases to stick: Profit vs market share

August 12, 2023August 12, 2023 - Leave a Comment

Brands that sell food and other household staples — many of which have reported increased profits in their latest quarterly earnings — are weighing their next moves on prices as …

We intend for these price increases to stick: Profit vs market share Read More
Commentary / Consumers & consumer behavior / Economy

Brands using pandemic to make higher profits?

November 15, 2021November 15, 2021 - Leave a Comment

SUMMARY: As consumers struggle with inflation, nearly two out of three of the biggest U.S. publicly traded companies have reported fatter profit margins so far this year than they did …

Brands using pandemic to make higher profits? Read More

A seasoned marketing executive with 25 years of extensive experience in the consumer packaged goods (CPG) industry, specializing in the development, execution, and measurement of comprehensive marketing strategies. Demonstrates a proven track record of driving brand growth, enhancing market share, and delivering significant ROI through data-driven initiatives. Adept at leading cross-functional teams to create and implement innovative campaigns that resonate with consumers and align with evolving market trends. Possesses deep expertise in leveraging consumer insights, digital marketing, and omnichannel strategies to achieve business objectives. Known for a strong analytical approach, consistently optimizing marketing performance to maximize profitability and ensure sustained brand success in highly competitive markets.

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