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February 8, 2023

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Tag: Kia

Brand Fail / Branding / Commentary

But it’s a Kia! The importance of brand positioning

April 2, 2022April 2, 2022 - by richmeyer - Leave a Comment

Can you go from a discount car manufacturer to one that sells models over MSRP? Kia must think so because Kia dealers are routinely charging thousands over MSRP. The question …

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