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May 17, 2022

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Tag: Online advertising

Advertising

Online advertising is in trouble…deep trouble

January 2, 2022January 2, 2022 - by richmeyer - Leave a Comment

Bob Hoffman, via his newsletter, said, “the advertising and marketing industries had a dream. The dream was that interactive media would revolutionize advertising and make it far more engaging, relevant, …

Online advertising is in trouble…deep trouble Online advertising is in trouble…deep trouble Read More
Advertising / Brand Fail

Let’s face it..most advertisers are just plain stupid

December 19, 2021December 19, 2021 - by richmeyer - Leave a Comment

Global advertising spending will grow 22.5% to $763.2 billion this year, excluding U.S. political ad spending, according to the latest forecast from GroupM, which houses the media-buying agencies and data …

Let’s face it..most advertisers are just plain stupid Let’s face it..most advertisers are just plain stupid Read More
Digital Marketing Trends / Facebook / Online branding & marketing

The online ad market is ready to implode

June 19, 2021June 19, 2021 - by richmeyer - Leave a Comment

SKIMMERS SUMMARY: The real trouble with digital advertising is that most of it doesn’t work. Display ads are usually reported to have an overall click rate of about five clicks …

The online ad market is ready to implode The online ad market is ready to implode Read More
Advertising / eCommerce

Advertising on Amazon?

January 16, 2021January 16, 2021 - by richmeyer - Leave a Comment

SUMMARY: It’s estimated that 60% of online advertising dollars are being shifted to Amazon but is it really worth it? Although Amazon.com has many advertising choices, advertisers’ abundance of paid …

Advertising on Amazon? Advertising on Amazon? Read More
Advertising / ROI

92% ignore at least one type of ad

August 12, 2017August 12, 2017 - by richmeyer - 2 Comments.

POST SUMMARY: [inlinetweet prefix=”” tweeter=”” suffix=””]Fully 92% of Americans ignore at least one type of ad, including: Online – 82% T[/inlinetweet]elevision – 37% Radio – 36% Newspaper – 35%.  The …

92% ignore at least one type of ad Read More
Advertising / Analytics

Are clicks a good way to measure online ads?

June 6, 2016 - by richmeyer - Leave a Comment

According to a recent study as much as 98% of online ad clicks are done by BOTS leaving some to question their effectiveness.  However, does an online audience really need …

Are clicks a good way to measure online ads? Read More
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