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January 31, 2023

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Tag: Online advertising

Analytics / Book Excerpt and Review / Digital Marketing Trends / Social Media

Is online advertising a massive scam?

October 11, 2022October 11, 2022 - by richmeyer - Leave a Comment

Consumers believe the adtech industry is dangerous, untrustworthy, and incompetent. Ad fraud is one of the largest frauds in the history of the world. Nobody knows the exact extent of …

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Advertising

Online advertising is in trouble…deep trouble

January 2, 2022January 2, 2022 - by richmeyer - Leave a Comment

Bob Hoffman, via his newsletter, said, “the advertising and marketing industries had a dream. The dream was that interactive media would revolutionize advertising and make it far more engaging, relevant, …

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Advertising / Brand Fail

Let’s face it..most advertisers are just plain stupid

December 19, 2021December 19, 2021 - by richmeyer - Leave a Comment

Global advertising spending will grow 22.5% to $763.2 billion this year, excluding U.S. political ad spending, according to the latest forecast from GroupM, which houses the media-buying agencies and data …

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Digital Marketing Trends / Facebook / Online branding & marketing

The online ad market is ready to implode

June 19, 2021June 19, 2021 - by richmeyer - Leave a Comment

SKIMMERS SUMMARY: The real trouble with digital advertising is that most of it doesn’t work. Display ads are usually reported to have an overall click rate of about five clicks …

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Advertising / eCommerce

Advertising on Amazon?

January 16, 2021January 16, 2021 - by richmeyer - Leave a Comment

SUMMARY: It’s estimated that 60% of online advertising dollars are being shifted to Amazon but is it really worth it? Although Amazon.com has many advertising choices, advertisers’ abundance of paid …

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Advertising / ROI

92% ignore at least one type of ad

August 12, 2017August 12, 2017 - by richmeyer - 2 Comments.

POST SUMMARY: [inlinetweet prefix=”” tweeter=”” suffix=””]Fully 92% of Americans ignore at least one type of ad, including: Online – 82% T[/inlinetweet]elevision – 37% Radio – 36% Newspaper – 35%.  The …

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Advertising / Analytics

Are clicks a good way to measure online ads?

June 6, 2016 - by richmeyer - Leave a Comment

According to a recent study as much as 98% of online ad clicks are done by BOTS leaving some to question their effectiveness.  However, does an online audience really need …

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