SUMMARY: It’s estimated that 60% of online advertising dollars are being shifted to Amazon but is it really worth it? Although Amazon.com has many advertising choices, advertisers’ abundance of paid ads is making it harder for your ad to stand out.
Online advertising
POST SUMMARY: [inlinetweet prefix=”” tweeter=”” suffix=””]Fully 92% of Americans ignore at least one type of ad, including: Online – 82% T[/inlinetweet]elevision – 37% Radio – 36% Newspaper – 35%. The online ads Americans are most likely to ignore included: online banner ads (73%), followed by social media ads (62%), and search engine ads (59%). The highest wage earners, those with a household income of $100k+ per year, were statistically more likely than those households making less than $50k per year (86% vs. 78%, respectively) to say they ignore online ads.
According to a recent study as much as 98% of online ad clicks are done by BOTS leaving some to question their effectiveness. However, does an online audience really need to “click” on an ad for it to be effective? The answer is no.