However beautiful the strategy, you should occasionally look at the results.
Consumers believe the adtech industry is dangerous, untrustworthy, and incompetent. Ad fraud is one of the largest frauds in the history of the world. Nobody knows the exact extent of …
Is online advertising a massive scam? Read More
Bob Hoffman, via his newsletter, said, “the advertising and marketing industries had a dream. The dream was that interactive media would revolutionize advertising and make it far more engaging, relevant, …
Online advertising is in trouble…deep trouble Read More
Global advertising spending will grow 22.5% to $763.2 billion this year, excluding U.S. political ad spending, according to the latest forecast from GroupM, which houses the media-buying agencies and data …
Let’s face it..most advertisers are just plain stupid Read More
SKIMMERS SUMMARY: The real trouble with digital advertising is that most of it doesn’t work. Display ads are usually reported to have an overall click rate of about five clicks …
The online ad market is ready to implode Read More
SUMMARY: It’s estimated that 60% of online advertising dollars are being shifted to Amazon but is it really worth it? Although Amazon.com has many advertising choices, advertisers’ abundance of paid …
Advertising on Amazon? Read MorePOST SUMMARY: [inlinetweet prefix=”” tweeter=”” suffix=””]Fully 92% of Americans ignore at least one type of ad, including: Online – 82% T[/inlinetweet]elevision – 37% Radio – 36% Newspaper – 35%. The …
92% ignore at least one type of ad Read MoreAccording to a recent study as much as 98% of online ad clicks are done by BOTS leaving some to question their effectiveness. However, does an online audience really need …
Are clicks a good way to measure online ads? Read More