However beautiful the strategy, you should occasionally look at the results.
Despite extensive economic forecasting and media coverage, the truth is straightforward: no one can predict where our economy is headed with certainty. What we do know is that American consumers …
Economic Uncertainty: The Real Financial Stress on Consumers Read More
The holiday shopping season has always been about promotions and doorbusters, but 2025 is shaping up differently. Across boardrooms and earnings calls, a consistent message is emerging from retail executives: …
The Great Holiday Pullback: Why Retailers Are Bracing for a Deal-Hungry Season Read More
For years, consumer spending has been the engine of U.S. growth. But today, many households are juggling student loans, auto loans, and record-high credit card balances at interest rates not …
U.S. Consumer Spending: The Truth About Debt and Inflation Read More
If you’re a marketer, you’ve probably whiplashed more than once this year reading the headlines. On one side, Wall Street analysts talk about “resilient consumer spending” and a “soft landing.” …
Navigating Mixed Economic Signals as a Marketer Read More
Economic decisions from the White House are becoming increasingly unpredictable, and consumers often respond by tightening their budgets. Recent data underscores this reality, highlighting a clear link between political uncertainty …
Consumer Anxiety: Strategies for Brands to Thrive Read More
As the economy continues to stabilize after the turbulence of the COVID-19 pandemic, one phenomenon remains stubbornly ingrained in consumer behavior: a fixation on pre-pandemic prices. Many consumers long for …
Why Pre-Pandemic Prices Are Gone for Good Read More
In the unpredictable global economy landscape, the recession’s specter looms like an ominous cloud. As economic indicators flash warning signals, businesses find themselves at a crossroads, contemplating the need to …
Navigating Choppy Waters: Should Brands Prepare for a Recession? Read More
Consumer spending is a driving force that propels markets, dictates production, and, interestingly, shapes the competitive landscape for brands. However, the current economic milieu presents a fascinating paradox. On the …
The Double-Edged Sword: How Robust Consumer Spending Elevates Prices Yet Erodes Market Share for Brands Read More
The COVID-19 pandemic brought about unprecedented challenges for businesses worldwide. Many brands faced difficult decisions as the world grappled with the health crisis, economic instability, and supply chain disruptions. One …
The Price Hike Pandemic: How Brands that Raised Prices During COVID-19 are Leading to Negative Economic Feelings Read More
Friday’s online sales set a record of over $9 billion, but now retailers are thinking of ways to bring people back into stores. o consumers have the money to keep …
Online sales set a record, but can consumers still spend? Read More