However beautiful the strategy, you should occasionally look at the results.
In the unpredictable global economy landscape, the recession’s specter looms like an ominous cloud. As economic indicators flash warning signals, businesses find themselves at a crossroads, contemplating the need to …
Navigating Choppy Waters: Should Brands Prepare for a Recession? Read More
Consumer spending is a driving force that propels markets, dictates production, and, interestingly, shapes the competitive landscape for brands. However, the current economic milieu presents a fascinating paradox. On the …
The Double-Edged Sword: How Robust Consumer Spending Elevates Prices Yet Erodes Market Share for Brands Read More
The COVID-19 pandemic brought about unprecedented challenges for businesses worldwide. Many brands faced difficult decisions as the world grappled with the health crisis, economic instability, and supply chain disruptions. One …
The Price Hike Pandemic: How Brands that Raised Prices During COVID-19 are Leading to Negative Economic Feelings Read More
Friday’s online sales set a record of over $9 billion, but now retailers are thinking of ways to bring people back into stores. o consumers have the money to keep …
Online sales set a record, but can consumers still spend? Read More
SKIMMERS SUMARY: The Fed says they don’t have any past “templates” for to deal with current economic conditions. Prices are up, in time categories, by double digits including airfares, used …
Inflation worries make great headlines but…. Read More
KEY IDEA: Even though unemployment is at an all-time low fewer than half (46%) of those who were adults at the time of the recession say they’ve seen their paychecks …
The economy is leaving a lot of consumers behind Read More84% of our GDP is in the service sector. The last time our trade deficit went down was the financial crisis in 2008. Bigger trade deficits are actually a good sign for …
Why the trade deficit doesn’t matter Read MoreThe U.S. recovery from the Great Recession is still one of the worst recoveries in history. Consumers are being very careful about how they spend their money and which brands …
one company’s employees are other company’s customers Read MoreConsumers, who drive the economy, are starting to cut back and it should have marketers worried. It could mean a recession or it could be just pre-election jitters, but the …
Why the economy could be heading into trouble Read More