Truth: People don’t read content
QUICK READ: Time is just as valuable as currency. People don’t have time to read your content unless they are information-seeking mode. They will scan your content for personally relevant …
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Tag: Content marketing
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Content Marketing Myth
SUMMARY: Today people are overwhelmed with content. The idea that they are going to read your content isn’t always true. Your content needs to be personally relevant at a time …
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Sorry, but content marketing doesn’t work
Content marketing has been promoted as a “must” for brands. Consumers don’t have the time to read all the content that’s out there. To get your message across use bullet …
Read MoreContent marketing stinks
Summary: It used to be that “content was king” but today it’s “too much content, written by people who are clueless” may be more appropriate. The reality is that people …
Read MoreContent marketing is pure bullshit
You have to hand it to the so called “experts”. We were promised that social media would be the magic carpet on which our legions of brand advocates would go …
Read MoreMarketers just don’t get when it comes to content marketing
[inlinetweet prefix=”” tweeter=”” suffix=””]More content than ever before is being created, but it’s vastly under-utilized by consumers. [/inlinetweet]Why? The answer is simple. Although we live in a multiconnected device environment, consumers just …
Read MoreContent Marketing: You’ve been sold a bridge again
One of the great marketing con jobs of our time is “content marketing” promoted by the same people who inflated the social media bubble. Last week, a marketing analytics firm …
Read MoreAnother reason content marketing is a joke
Content marketing is being hyped right now, usually by people who have something to gain, but according to our preliminary research, (n=677) people are using their Internet time to go …
Read MoreThe biggest mistake in content marketing
Content marketing topics abound online, but is content marketing really essential for online marketers? The answer to that is no. Content, for the sake of content, is a waste of …
Read More10 rules of content marketing
According to PR week “Though we often accuse the young of having a short attention span, it turns out this is not confined to that generation. Only a couple of …
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