QUICK READ: Time is just as valuable as currency. People don’t have time to read your content unless they are information-seeking mode. They will scan your content for personally relevant information and even share it on social media without reading it. Site visitors on average spend less than 15 seconds on any given webpage, and that’s assuming people click to go to your site at all. The way to combat this is to know your audience and what THEY want to know/read.

<b>Truth:</b> People don’t read content

Summary: It used to be that “content was king” but today it’s “too much content, written by people who are clueless” may be more appropriate.  The reality is that people just don’t have the time to read all the content you publish because it’s too long, boring, and written by someone who, more than likely, is better at writing rather than understanding human behavior.

You have to hand it to the so called “experts”.  We were promised that social media would be the magic carpet on which our legions of brand advocates would go to spread the word about the marvelousness of our brands, and would free us from the terrible, wasteful expense of advertising.  When that went down the drain they trying to tell us that content marketing is the key to consumer engagement.  Pure garbage.