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February 8, 2023

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Tag: Content marketing

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Truth: People don’t read content

May 8, 2021May 8, 2021 - by richmeyer - Leave a Comment

QUICK READ: Time is just as valuable as currency. People don’t have time to read your content unless they are information-seeking mode. They will scan your content for personally relevant …

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Content

Content Marketing Myth

November 14, 2019November 16, 2019 - by richmeyer - Leave a Comment

SUMMARY: Today people are overwhelmed with content. The idea that they are going to read your content isn’t always true. Your content needs to be personally relevant at a time …

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Commentary / Consumers & consumer behavior

Sorry, but content marketing doesn’t work

September 10, 2018 - by richmeyer - Leave a Comment

Content marketing has been promoted as a “must” for brands. Consumers don’t have the time to read all the content that’s out there. To get your message across use bullet …

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Consumers & consumer behavior / Content

Content marketing stinks

May 19, 2018 - by richmeyer - Leave a Comment

Summary: It used to be that “content was king” but today it’s “too much content, written by people who are clueless” may be more appropriate.  The reality is that people …

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Book Excerpt and Review / Commentary / Content

Content marketing is pure bullshit

November 26, 2017 - by richmeyer - Leave a Comment

You have to hand it to the so called “experts”.  We were promised that social media would be the magic carpet on which our legions of brand advocates would go …

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Digital Marketing Trends

Marketers just don’t get when it comes to content marketing

June 29, 2017 - by richmeyer - Leave a Comment

[inlinetweet prefix=”” tweeter=”” suffix=””]More content than ever before is being created, but it’s vastly under-utilized by consumers. [/inlinetweet]Why? The answer is simple.  Although we live in a multiconnected device environment, consumers just …

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Commentary

Content Marketing: You’ve been sold a bridge again

November 16, 2016 - by richmeyer - Leave a Comment

One of the great marketing con jobs of our time is “content marketing” promoted by the same people who inflated the social media bubble.  Last week, a marketing analytics firm …

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Article/Report Summary / Consumers & consumer behavior

Another reason content marketing is a joke

June 7, 2016 - by richmeyer - Leave a Comment

Content marketing is being hyped right now, usually by people who have something to gain, but according to our preliminary research, (n=677) people are using their Internet time to go …

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Blogging / Content

The biggest mistake in content marketing

May 22, 2016 - by richmeyer - Leave a Comment

Content marketing topics abound online, but is content marketing really essential for online marketers?  The answer to that is no.  Content, for the sake of content, is a waste of …

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Content

10 rules of content marketing

May 5, 2016 - by richmeyer - Leave a Comment

According to PR week “Though we often accuse the young of having a short attention span, it turns out this is not confined to that generation. Only a couple of …

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