However beautiful the strategy, you should occasionally look at the results.
U.S. shoppers have money and are buying what’s in stock. But, big brands and ad campaigns are no longer enough to command consumers’ loyalty in grocery stores. As prices increase, …
Uh, about your brand loyalty… Read More
QUICK READ: Marketers get too carried away with their brands. Sure, there are some brands that people are passionate about (don’t come between me and my Haagen Dazs) but the …
What are you selling? Read More
QUICK READ: According to Richard Jones, CMO at Cheetah Digital; Today’s consumers demand more from brands. They don’t want to be judged solely by what they buy or how much …
Customer loyalty on life support? Read More
[inlinetweet prefix=”” tweeter=”” suffix=””]75% of consumers admit to having a preferred brand when shopping, but 76% of those said they are likely to change their mind as they shop[/inlinetweet]. 83% …
Goodbye brand loyalty Read More[inlinetweet prefix=”” tweeter=”” suffix=””]One of the biggest mistakes that most brands make is the belief that their customers want to have a relationship with them[/inlinetweet]. This is mule muffins. People …
No, your customers don’t want a relationship with you Read MoreFive years ago, 78 percent of consumers used at least one online channel when prospecting. Today, 88 percent do—and four in 10 want even more digital interactions than what companies …
The growing “switching” economy Read More