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February 1, 2023

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Tag: Brand loyalty

Advertising / Brand Fail / Branding / Consumers & consumer behavior

Uh, about your brand loyalty…

April 1, 2022April 1, 2022 - by richmeyer - Leave a Comment

U.S. shoppers have money and are buying what’s in stock. But, big brands and ad campaigns are no longer enough to command consumers’ loyalty in grocery stores. As prices increase, …

Uh, about your brand loyalty… Read More
Commentary / Consumers & consumer behavior

What are you selling?

June 28, 2020June 28, 2020 - by richmeyer - Leave a Comment

QUICK READ: Marketers get too carried away with their brands. Sure, there are some brands that people are passionate about (don’t come between me and my Haagen Dazs) but the …

What are you selling? Read More
Commentary / Consumers & consumer behavior

Customer loyalty on life support?

March 1, 2020March 1, 2020 - by richmeyer - Leave a Comment

QUICK READ: According to Richard Jones, CMO at Cheetah Digital; Today’s consumers demand more from brands. They don’t want to be judged solely by what they buy or how much …

Customer loyalty on life support? Read More
Brand Fail

Goodbye brand loyalty

September 29, 2018 - by richmeyer - Leave a Comment

[inlinetweet prefix=”” tweeter=”” suffix=””]75% of consumers admit to having a preferred brand when shopping, but 76% of those said they are likely to change their mind as they shop[/inlinetweet]. 83% …

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Brand Fail / Consumers & consumer behavior

No, your customers don’t want a relationship with you

November 30, 2017 - by richmeyer - Leave a Comment

[inlinetweet prefix=”” tweeter=”” suffix=””]One of the biggest mistakes that most brands make is the belief that their customers want to have a relationship with them[/inlinetweet].  This is mule muffins.  People …

No, your customers don’t want a relationship with you Read More
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