What are you selling?
QUICK READ: Marketers get too carried away with their brands. Sure, there are some brands that people are passionate about (don’t come between me and my Haagen Dazs) but the …
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Tag: Brand loyalty
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Customer loyalty on life support?
QUICK READ: According to Richard Jones, CMO at Cheetah Digital; Today’s consumers demand more from brands. They don’t want to be judged solely by what they buy or how much …
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Goodbye brand loyalty
[inlinetweet prefix=”” tweeter=”” suffix=””]75% of consumers admit to having a preferred brand when shopping, but 76% of those said they are likely to change their mind as they shop[/inlinetweet]. 83% …
Read MoreNo, your customers don’t want a relationship with you
[inlinetweet prefix=”” tweeter=”” suffix=””]One of the biggest mistakes that most brands make is the belief that their customers want to have a relationship with them[/inlinetweet]. This is mule muffins. People …
Read MoreThe growing “switching” economy
Five years ago, 78 percent of consumers used at least one online channel when prospecting. Today, 88 percent do—and four in 10 want even more digital interactions than what companies …
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