However beautiful the strategy, you should occasionally look at the results.
Marketing is NOT science; it’s an art, and art is in the eyes of the beholder. The most significant gap in marketing skills is understanding what data tells them and …
The most essential skill for any marketer Read MoreThere is a problem in the disconnect between the metric and business performance. It’s often a loss of confidence among frontline workers when the metrics don’t seem to explain big …
Are you really listening to your customers? Read More