However beautiful the strategy, you should occasionally look at the results.
The malls were packed, and online checkouts were humming, but if you look past the headlines, the story gets a lot more complicated. Yes, people were spending—but on their own …
Sure, Black Friday was busy. But was it profitable? Read More
The headlines all said the same thing: despite inflation and all the gloomy economic forecasts, Americans showed up and spent big on Black Friday. We saw record-breaking numbers and impressive …
The Truth Behind Black Friday’s Record Spending Read More
Black Friday used to mean something. It was that frenzied day after Thanksgiving when Americans would line up before dawn, fortified with coffee and determination, ready to battle for doorbusters …
Understanding Black Friday: Why Sales Last Longer Than Ever Read More