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February 8, 2023

New Media and Marketing

However beautiful the strategy, you should occasionally look at the results.

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Tag: Digital marketing

Advertising / Analytics / Contrarian point of view / SEO

Is digital marketing broken?

January 23, 2023January 23, 2023 - by richmeyer - Leave a Comment

You’ve seen the statistics regarding online ad fraud. They’re staggering because media agencies and marketers have allowed it to happen. Online ad fraud could be eliminated by having your agency …

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Commentary / Consumers & consumer behavior / Contrarian point of view

The truth about digital marketing

October 2, 2022October 2, 2022 - by richmeyer - Leave a Comment

Articles on digital marketing are all over the internet. However, the reality is that hundreds of millions of dollars still are wanted on fraud and ignorance of how and when …

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Contrarian point of view

The disconnect between digital marketing and marketers

December 25, 2015December 25, 2015 - by richmeyer - 5 Comments.

  While more and more marketers are throwing money into digital marketing they are doing so blindly as report state “marketers lack the necessary information to tell leadership which digital …

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