QUICK READ: The creator economy has led to social media companies and some start-ups paying for content but in this model, do people really have enough time to read all the content out there? The answer is “yes” if it’s personally relevant to them.
SUMMARY: The idea that consumers don’t want relationships with brands is not entirely correct. It depends on the product as well as the brand. There are some brands that consumers love to talk about on social media, but most others just give me a good product at a good price.
WHAT THE..? A new report from NewsGuard, which uses journalists and artificial intelligence to identify sources of misinformation online, found more than 42,000 programmatic ads from 4,315 brands running on websites spouting misinformation about the vaccine and COVID over the past year. Programmatic continues to fail brands.
WHAT”S HAPPENING? Three-quarters of U.S. adults say they ‘tune out’ digital ads due to the increased amount of time they’ve been spending on computers, mobile devices, and TV sets, according to findings of a Harris Poll. This comes at a time when more brands are increasing digital ad budgets.
SUMMARY: Zuck says that Apple is emerging as a huge competitor while Tim Cook blames Facebook for sparking the violence in right-wing hate groups. The gloves are coming off.
WHAT THE?: “Together, we must send a universal, humanistic response to those who claim a right to users’ private information about what should not and will not be tolerated,” Tim Cook. War has been declared.
SUMMARY: Pivot marketing is your brand’s ability to change the direction of your marketing because of changes in the marketplace. It requires speed and the ability to separate real trends from hyped ones quickly.
SUMMARY: Facebook and Twitter face a decade-long reckoning over their role in the US’s political upheaval as well as the spread of false and fake information. Social media platforms have to do a better job balancing innovation with its effects on society.