However beautiful the strategy, you should occasionally look at the results.
SUMMARY: Apple was once thought to be an innovative company with new and exciting products. Unfortunately, that’s in the past. Today Apple is run by a former logistics manager who …
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SUMMARY: Consumers, often in polls, say they want responsible brands and brands that share their values, but that’s largely bullshit. How do you, for example, explain Facebook’s repeated lying and …
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SUMMARY: There is no “one” marketing skill that’s needed for success. It depends on the product catgeory in which you compete. Content marketing is more hype than reality. People buy …
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SUMMARY: Retail price of pre-owned cars and trucks jumped a record-breaking 10.5 percent in June, after rising 7.3 percent in May and 10 percent in April. The demand is outstripping …
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SUMMARY: Moving to an era of too much data has removed many marketers from their audience and see them as a “segment.” Branding is overrated for a lot of products. …
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SUMMARY: A few years ago it seemed there was a law that that required us to include “Like us on Facebook” or “Join the conversation” in every ad we created. …
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KEY POINTS: Facebook likes comments and shares of articles from news outlets that regularly publish falsehoods and misleading content roughly tripled from the third quarter of 2016 to the third …
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QUICK READ: The creator economy has led to social media companies and some start-ups paying for content but in this model, do people really have enough time to read all …
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SUMMARY: The idea that consumers don’t want relationships with brands is not entirely correct. It depends on the product as well as the brand. There are some brands that consumers …
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WHAT THE..? A new report from NewsGuard, which uses journalists and artificial intelligence to identify sources of misinformation online, found more than 42,000 programmatic ads from 4,315 brands running on websites spouting …
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