However beautiful the strategy, you should occasionally look at the results.
Layoffs do not solve the underlying problem for brands, which is often an ineffective strategy, a loss of market share, or too little revenue. Releases are terrible, especially when you …
Are layoffs a wrong decision? Read More
How bad are branded websites? 48% of marketers say their website had recently embarrassed them in front of a customer or key stakeholder. But does a website solve ROI issues? …
Are branded websites embarrassing? Read More
The most-cited difficulty reported by marketers is interpreting customer data and understanding the moment’s needs, as cited by a majority (54%) of respondents. Close behind, some 53% say that they …
What skills are marketers lacking? Read More
Too many marketers don’t like to acknowledge reality, but some changes in behaviors should lead them to ask, “what does it mean for my brand?”. A recession is coming, and …
The marketing yard sale Read More
When budgets are being cut because of an anticipated recession, many brands are making cuts or not investing in customer service. Customer service is the direct connection between your customers …
Brands are making a HUGE mistake Read More
Elon Musk’s approach to his Twitter buyout is a textbook lesson in what not to do and possibly how to take a company into bankruptcy. Advertisers are fleeing in droves, …
Twitter: A business lesson in what NOT to do Read More
It is hard to accept financial constraints and outside scrutiny when you have hundreds of billions of dollars of wealth and act more on instinct than reality. Twitter has already …
Musk is a jerk, and Twitter is in serious trouble Read More
Forty-seven percent of social media managers surveyed in a 2020 study said they worked more hours than their colleagues, 57% of social media managers were planning to quit their job …
Your social media manager is an important brand component Read More
Data. There’s a vast issue over who owns your data and what they’re doing with it, but we don’t understand what data is being collected and how it’s being used. …
Here’s the truth about your data Read More
The horseshit from agencies and executives about “brand purpose” is getting deeper. According to some brand executives, consumers “associate” with brands that align with their beliefs. Garbage. Consumers buy brands …
NO! Consumers don’t want a brand with “purpose.” Read More