The media has ceased being essential reading
SUMMARY: Ironically, more and more media portals want to put their content behind a paywall when it’s become worthless. CNN used to be a trusted source for news now; they …
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Commentary
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Brands using pandemic to make higher profits?
SUMMARY: As consumers struggle with inflation, nearly two out of three of the biggest U.S. publicly traded companies have reported fatter profit margins so far this year than they did …
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Baby boomers are spending heavyweights but marketers fixated on Millennials
In Summary: Baby boomers are spending heavyweights due to their population, higher incomes, and large family sizes. They spend the most across all categories and the most per transaction, preferring …
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Wow! A lot of marketers really believe their own bull
SUMMARY: The idea that the brands we use are intensely important to us and that we spend time and energy understanding their meaning and trustworthiness is a profoundly ingrained marketing …
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Time to pause marketing?
SUMMARY: Consumers have a lot of money; that’s great news, but unfortunately, when they’re ready to, they often find the products they want are out of stock. Marketings should create …
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Facebook, branding, and other marketing lies
SUMMARY: Are marketers so far gone that they believe their branding dribble? Based on what I’m reading on Twitter, the answer to that is yes. Despite Facebook’s lies, brands and …
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Marketing babble
Thought: It’s time again for people on Twitter to define marketing, and frankly, I’ve never read so much bullshit in my life. Marketing is not one function and is not …
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Apple’s primary goal is making money at the cost of innovation
SUMMARY: Apple was once thought to be an innovative company with new and exciting products. Unfortunately, that’s in the past. Today Apple is run by a former logistics manager who …
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Facebook continually lies and spreads misinformation but users are addicted
SUMMARY: Consumers, often in polls, say they want responsible brands and brands that share their values, but that’s largely bullshit. How do you, for example, explain Facebook’s repeated lying and …
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Branding bullshit and marketing ignorance
SUMMARY: There is no “one” marketing skill that’s needed for success. It depends on the product catgeory in which you compete. Content marketing is more hype than reality. People buy …
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