Commentary
I Used AI to Do Quantitative Research. Here’s What I Learned
I’ve been experimenting with AI chatbots for quantitative research, and I’ve come away both impressed and cautious. The technology is remarkably good. I learned something important: Just because AI gives …
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Meta’s $ 18 Billion Settlement Is Tremendous. For Meta, It’s Pocket Change.
Here’s a headline you don’t see every day: Meta agrees to pay up to $18 billion in a settlement with states. That’s a lot of money. But when Meta pays …
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When to Walk Away from Bad Consulting Clients
Consultants are engaged to help clients make better decisions. What happens when the client ignores the advice they are paying you for? Eventually, you reach a point where you must …
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Why Advertising Isn’t Dead—But Needs to Change
It feels like every few years, someone declares advertising dead. TV was supposed to kill radio. The internet was supposed to kill print. Social media was supposed to kill TV. …
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How Chinese Car Brands Are Redefining American Market Values
For years, it’s felt like American car companies have been living in their own little bubble, acting like the rest of the world’s car market doesn’t exist. Well, it does. …
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Why Your Business Isn’t Getting Calls Back
There’s a phenomenon in the service industry that’s as common as it is baffling: businesses that don’t return customer calls, yet wonder why their phones have stopped ringing. I’ve watched …
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The “Synthetic Noise” Trap: The Biggest Marketing Mistake of 2026
It’s 2026, and the marketing world is moving at the speed of a prompt. We were promised that AI would be our ultimate co-pilot—liberating us from the mundane and skyrocketing …
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The Subscription Backlash: Why Marketers Need a New Playbook
Subscription fatigue is real, and it’s reshaping consumer behavior in ways that should concern every online brand. After years of enthusiastically signing up for monthly services, consumers are now actively …
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The Cost of Caving to Political Pressure for Brands
In a political climate this divided, brands are caught in a real bind: do they bow to political pressure or stick to their customers’ values? With Donald Trump back in …
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