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January 31, 2023

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Commentary / Contrarian point of view / Economy / Millennials

Are layoffs a wrong decision?

January 30, 2023January 30, 2023 - by richmeyer - Leave a Comment

Layoffs do not solve the underlying problem for brands, which is often an ineffective strategy, a loss of market share, or too little revenue. Releases are terrible, especially when you …

Are layoffs a wrong decision? Read More
Brand Fail / Commentary / Digital Marketing Trends

Are branded websites embarrassing?

January 28, 2023January 28, 2023 - by richmeyer - Leave a Comment

How bad are branded websites? 48% of marketers say their website had recently embarrassed them in front of a customer or key stakeholder. But does a website solve ROI issues? …

Are branded websites embarrassing? Read More
Bad Research / Commentary / Consumers & consumer behavior

What skills are marketers lacking?

January 14, 2023January 14, 2023 - by richmeyer - Leave a Comment

The most-cited difficulty reported by marketers is interpreting customer data and understanding the moment’s needs, as cited by a majority (54%) of respondents. Close behind, some 53% say that they …

What skills are marketers lacking? Read More
Branding / Commentary

The marketing yard sale

January 3, 2023January 3, 2023 - by richmeyer - Leave a Comment

Too many marketers don’t like to acknowledge reality, but some changes in behaviors should lead them to ask, “what does it mean for my brand?”. A recession is coming, and …

The marketing yard sale Read More
Brand Fail / Branding / Commentary / Consumers & consumer behavior

Brands are making a HUGE mistake

December 8, 2022December 8, 2022 - by richmeyer - Leave a Comment

When budgets are being cut because of an anticipated recession, many brands are making cuts or not investing in customer service. Customer service is the direct connection between your customers …

Brands are making a HUGE mistake Read More
Brand Fail / Commentary

Twitter: A business lesson in what NOT to do

November 26, 2022November 26, 2022 - by richmeyer - Leave a Comment

Elon Musk’s approach to his Twitter buyout is a textbook lesson in what not to do and possibly how to take a company into bankruptcy. Advertisers are fleeing in droves, …

Twitter: A business lesson in what NOT to do Read More
Commentary / Contrarian point of view / Twitter

Musk is a jerk, and Twitter is in serious trouble

November 4, 2022November 4, 2022 - by richmeyer - Leave a Comment

It is hard to accept financial constraints and outside scrutiny when you have hundreds of billions of dollars of wealth and act more on instinct than reality. Twitter has already …

Musk is a jerk, and Twitter is in serious trouble Read More
Analytics / Branding / Commentary / Consumers & consumer behavior / Social Media

Your social media manager is an important brand component

October 31, 2022October 31, 2022 - by richmeyer - Leave a Comment

Forty-seven percent of social media managers surveyed in a 2020 study said they worked more hours than their colleagues, 57% of social media managers were planning to quit their job …

Your social media manager is an important brand component Read More
Advertising / Commentary / Contrarian point of view

Here’s the truth about your data

October 28, 2022October 28, 2022 - by richmeyer - Leave a Comment

Data. There’s a vast issue over who owns your data and what they’re doing with it, but we don’t understand what data is being collected and how it’s being used. …

Here’s the truth about your data Read More
Brand Fail / Commentary / Consumers & consumer behavior

NO! Consumers don’t want a brand with “purpose.”

October 13, 2022October 13, 2022 - by richmeyer - Leave a Comment

The horseshit from agencies and executives about “brand purpose” is getting deeper. According to some brand executives, consumers “associate” with brands that align with their beliefs. Garbage. Consumers buy brands …

NO! Consumers don’t want a brand with “purpose.” Read More

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