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August 25, 2026

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However beautiful the strategy, you should occasionally look at the results.

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Commentary / Digital Marketing Trends

The Crumbling Cookie: How Google’s Phase-Out Impacts Digital Marketing

January 4, 2024January 4, 2024 - Leave a Comment

The digital marketing landscape is about to undergo a seismic shift. Google’s decision to phase out third-party cookies in Chrome by late 2024 has sent shockwaves through the industry, leaving …

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Advertising / Online branding & marketing

Goodbye cookies

December 9, 2020December 9, 2020 - Leave a Comment

SUMMARY: New privacy rules are taking effect as third party cookies say goodbye to targeted marketing at a time when brands are throwing more money into digital marketing.

Goodbye cookies Read More

A seasoned marketing executive with 25 years of extensive experience in the consumer packaged goods (CPG) industry, specializing in the development, execution, and measurement of comprehensive marketing strategies. Demonstrates a proven track record of driving brand growth, enhancing market share, and delivering significant ROI through data-driven initiatives. Adept at leading cross-functional teams to create and implement innovative campaigns that resonate with consumers and align with evolving market trends. Possesses deep expertise in leveraging consumer insights, digital marketing, and omnichannel strategies to achieve business objectives. Known for a strong analytical approach, consistently optimizing marketing performance to maximize profitability and ensure sustained brand success in highly competitive markets.

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