However beautiful the strategy, you should occasionally look at the results.
SUMMARY: Facebook and Twitter face a decade-long reckoning over their role in the US’s political upheaval as well as the spread of false and fake information. Social media platforms have …
Social media is getting too close to the fire Read More
The engagement ratio per brand — or [inlinetweet prefix=”” tweeter=”” suffix=””]average interactions per post per brand per 1,000 followers — decreased on Instagram (by 25.85%), Facebook (by 8.27%), and LinkedIn …
Engagement ratios continue to decline on Instagram, Facebook, and LinkedIn Read MoreJust stop, please! Every week I see a post on LibkedIn about how Instagram or other social media channel is going to add sales dollars to brands and products. Well, here …
The myth of social media marketing Read MoreThe good news is that consumers are spending more time on social media, the bad news is that they don’t want brand interfering with their social media time. The San …
10 Reasons for social media marketing’s demise Read MoreSocial media, social media marketing, and social networking have been the subject of much hype, buzz and marketing budget disruption for brands and marketers. Most marketers fought for social media …
Social media experts: Look what you did Read More