The engagement ratio per brand — or [inlinetweet prefix=”” tweeter=”” suffix=””]average interactions per post per brand per 1,000 followers — decreased on Instagram (by 25.85%), Facebook (by 8.27%), and LinkedIn (by 7.6%).[/inlinetweet] On Twitter, the engagement ratio per brand increased slightly, up 1.08% across the first half of 2016.  And yet for some stupid reasons brands continue to invest in social media?

Social media, social media marketing, and social networking have been the subject of much hype, buzz and marketing budget disruption for brands and marketers.  Most marketers fought for social media budgets then entered into social media marketing without a clear-cut strategy or way to measure success because the experts hit and run and told them they need to be on social media.  Now that the fog of hype is starting to dissipate marketers are finally taking a hard look at social media and blowing off a lot of “experts” who were expert only at selling books and getting big fees for speaking.