However beautiful the strategy, you should occasionally look at the results.
SUMMARY: According to the Financial Times, “advertising is a tempting place to start for finance directors on the hunt for cost savings. But even as makers of some of the …
Don’t cut marketing or advertising budgets Read More
The beginning of a new year has many businesses evaluating and re-evaluating their annual marketing budgets. With the overwhelming speed that technology continues to advance, the growth of social networking …
Planning 2015 Annual Marketing Budgets Read More