However beautiful the strategy, you should occasionally look at the results.
Navigating the unpredictable waves of economic uncertainty can be daunting for any business. When resources tighten, and consumer behaviors shift, one question inevitably surfaces: “How much should we allocate for …
Setting a Marketing Budget in Times of Economic Uncertainty Read More
In today’s competitive business landscape, companies often grapple with budgetary constraints. When times get tough, one of the first areas that may come under scrutiny is the marketing budget. While …
The Dangers of Cutting Marketing Budgets: A Short-Term Fix with Long-Term Consequences Read More
SUMMARY: According to the Financial Times, “advertising is a tempting place to start for finance directors on the hunt for cost savings. But even as makers of some of the …
Don’t cut marketing or advertising budgets Read More