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February 2, 2023

New Media and Marketing

However beautiful the strategy, you should occasionally look at the results.

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Tag: Brand Experience

Consumers & consumer behavior

Consumers want it all but are brands ready?

March 10, 2021March 10, 2021 - by richmeyer - Leave a Comment

SUMMARY: According to Deloitte marketer’s optimism is growing as the pandemic gets under control but that optimism could be short-lived. Consumers are still buying private label products in huge numbers …

Consumers want it all but are brands ready? Read More
Brand Fail

Brands need to invest in their people

June 17, 2018 - by richmeyer - Leave a Comment

Top brands continue to decline because their employees are not engaged in their jobs. There are many reasons why brands fail, but one of the biggest reasons is that too many companies …

Brands need to invest in their people Read More
Consumers & consumer behavior

The consumer-brand relationship

May 7, 2016 - by richmeyer - 1 Comment

Why do a lot of marketers believe that consumers actually want to have a relationship with their brand beyond the “purchase and deliver on your product”?  Is it because self …

The consumer-brand relationship Read More
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