SUMMARY: According to Deloitte marketer’s optimism is growing as the pandemic gets under control but that optimism could be short-lived. Consumers are still buying private label products in huge numbers and they want higher product quality with lower prices.
Why do a lot of marketers believe that consumers actually want to have a relationship with their brand beyond the “purchase and deliver on your product”? Is it because self proclaimed social media experts have sold them on the idea?