However beautiful the strategy, you should occasionally look at the results.
SUMMARY: According to Deloitte marketer’s optimism is growing as the pandemic gets under control but that optimism could be short-lived. Consumers are still buying private label products in huge numbers …
Consumers want it all but are brands ready? Read MoreTop brands continue to decline because their employees are not engaged in their jobs. There are many reasons why brands fail, but one of the biggest reasons is that too many companies …
Brands need to invest in their people Read MoreWhy do a lot of marketers believe that consumers actually want to have a relationship with their brand beyond the “purchase and deliver on your product”? Is it because self …
The consumer-brand relationship Read More