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February 4, 2023

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However beautiful the strategy, you should occasionally look at the results.

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Tag: Twitter

Brand Fail / Commentary

Twitter: A business lesson in what NOT to do

November 26, 2022November 26, 2022 - by richmeyer - Leave a Comment

Elon Musk’s approach to his Twitter buyout is a textbook lesson in what not to do and possibly how to take a company into bankruptcy. Advertisers are fleeing in droves, …

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Social Media

Top 10 mistakes of social media marketing

June 14, 2016June 14, 2016 - by richmeyer - Leave a Comment

There is no doubt that resources are hard to come by today as brands look to cut costs to make numbers.  Probably the biggest surprise I hear from clients, when …

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Contrarian point of view

Even a perfect marketing strategy can fail

August 10, 2015August 10, 2015 - by richmeyer - 6 Comments.

Even if you spend hours, weeks and months on the developing the “perfect” marketing plan it still can fail.  Why ?  Because you don’t treat your employees better than you …

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Social Media

Social media experts are only experts at promoting themselves

April 19, 2015April 19, 2015 - by richmeyer - 4 Comments.

Earlier last week I was contacted by a large consumer products company with a problem.  It seems they had hired “a social media expert” to help them develop and launch …

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