However beautiful the strategy, you should occasionally look at the results.
There is no doubt that resources are hard to come by today as brands look to cut costs to make numbers. Probably the biggest surprise I hear from clients, when …
Top 10 mistakes of social media marketing Read MoreEven if you spend hours, weeks and months on the developing the “perfect” marketing plan it still can fail. Why ? Because you don’t treat your employees better than you …
Even a perfect marketing strategy can fail Read MoreEarlier last week I was contacted by a large consumer products company with a problem. It seems they had hired “a social media expert” to help them develop and launch …
Social media experts are only experts at promoting themselves Read MoreIt seems that every social media expert is evaluating social media marketing, especially on facebook. While social media marketing is currently “old news” to a lot of brands there …
Developing a great social media marketing initiative Read MoreWhy is it taking so long for companies and marketer to embrace technology when it comes to digital marketing ? Could it be because there are too many bureaucrats who …
What makes a successful digital/social media marketing person ? Read MoreExcuse me ? Social media is a conversation and you’re supposed to listen and respond to consumers in Internet time not when you have approval or can get responses cleared …
95% Of Facebook Wall Posts Not Answered By Brands Read MoreBy far the biggest challenge for most brands and marketers is “what exactly is social media doing for our brand & business objectives ?” Executives want clear examples of …
Measuring social media Read MoreWhat are the key lessons that are continually being reinforced via new stories on the Web ? Well first we are seeing the shine come off the social media hype …
10 things every marketer should know by now Read More