Top 10 mistakes of social media marketing
There is no doubt that resources are hard to come by today as brands look to cut costs to make numbers. Probably the biggest surprise I hear from clients, when …
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Even a perfect marketing strategy can fail
Even if you spend hours, weeks and months on the developing the “perfect” marketing plan it still can fail. Why ? Because you don’t treat your employees better than you …
Read MoreSocial media experts are only experts at promoting themselves
Earlier last week I was contacted by a large consumer products company with a problem. It seems they had hired “a social media expert” to help them develop and launch …
Read MoreDeveloping a great social media marketing initiative
It seems that every social media expert is evaluating social media marketing, especially on facebook. While social media marketing is currently “old news” to a lot of brands there …
Read MoreWhat makes a successful digital/social media marketing person ?
Why is it taking so long for companies and marketer to embrace technology when it comes to digital marketing ? Could it be because there are too many bureaucrats who …
Read More95% Of Facebook Wall Posts Not Answered By Brands
Excuse me ? Social media is a conversation and you’re supposed to listen and respond to consumers in Internet time not when you have approval or can get responses cleared …
Read MoreMeasuring social media
By far the biggest challenge for most brands and marketers is “what exactly is social media doing for our brand & business objectives ?” Executives want clear examples of …
Read More10 things every marketer should know by now
What are the key lessons that are continually being reinforced via new stories on the Web ? Well first we are seeing the shine come off the social media hype …
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