However beautiful the strategy, you should occasionally look at the results.
Elon Musk’s approach to his Twitter buyout is a textbook lesson in what not to do and possibly how to take a company into bankruptcy. Advertisers are fleeing in droves, …
Twitter: A business lesson in what NOT to do Read MoreThere is no doubt that resources are hard to come by today as brands look to cut costs to make numbers. Probably the biggest surprise I hear from clients, when …
Top 10 mistakes of social media marketing Read MoreEven if you spend hours, weeks and months on the developing the “perfect” marketing plan it still can fail. Why ? Because you don’t treat your employees better than you …
Even a perfect marketing strategy can fail Read MoreEarlier last week I was contacted by a large consumer products company with a problem. It seems they had hired “a social media expert” to help them develop and launch …
Social media experts are only experts at promoting themselves Read More