However beautiful the strategy, you should occasionally look at the results.
SUMMARY: The ad industry gathered at Canned to pat themselves on the back with over 700 awards. Notably missing were brand marketers who are being asked to demonstrate the ROI …
To ad agencies, it’s just a business Read More
The ad agency business has to change. I’ve been hearing that for over five years now yet I am still getting complaints from clients about the costs some agencies are …
Is your agency adding value or costs? Read More