Tag: Ad Agency Business

Artificial Intelligence (AI) has transformed many facets of business, and the marketing and advertising world is no exception. While the excitement—and anxiety—around generative AI continues to grow, there’s an essential …

AI Won’t Replace Good Agencies, But Agencies Must Adapt to Demonstrate Clear Value Read More

SUMMARY: The ad industry gathered at Canned to pat themselves on the back with over 700 awards. Notably missing were brand marketers who are being asked to demonstrate the ROI …

To ad agencies, it’s just a business Read More