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August 25, 2026

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Tag: Consumer Confidence

Consumers & consumer behavior / Economy

Why American Consumers Remain Resilient Despite the High Cost of Living

January 23, 2026January 23, 2026 - Leave a Comment

In late 2025 and early 2026, a curious economic story has unfolded in the United States: consumers are feeling squeezed — but their spending is holding strong. Headlines show persistent worries …

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Branding / Commentary / Consumers & consumer behavior

Consumer Confidence Index rose more than 7 points in June

June 29, 2023June 29, 2023 - Leave a Comment

The burst of confidence can be linked to a still-strong labor market and other macro factors considered among consumers of all demographics. Assessments of the present situation rose on sunnier …

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Commentary / Consumers & consumer behavior

Why consumer confidence is in the toilet

March 14, 2022March 14, 2022 - Leave a Comment

The consumer confidence index keeps diving like a rock in water as prices increase while higher fuel and healthcare insurance costs are eating up the raises they just got. Even …

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A seasoned marketing executive with 25 years of extensive experience in the consumer packaged goods (CPG) industry, specializing in the development, execution, and measurement of comprehensive marketing strategies. Demonstrates a proven track record of driving brand growth, enhancing market share, and delivering significant ROI through data-driven initiatives. Adept at leading cross-functional teams to create and implement innovative campaigns that resonate with consumers and align with evolving market trends. Possesses deep expertise in leveraging consumer insights, digital marketing, and omnichannel strategies to achieve business objectives. Known for a strong analytical approach, consistently optimizing marketing performance to maximize profitability and ensure sustained brand success in highly competitive markets.

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