TV spots Archives - New Media and Marketing

Television commercial overexposure—when the same ad airs too frequently—creates a paradox where brands damage the very awareness they’re trying to build. Viewers experience advertising fatigue, emotional irritation, and even brand …

Advertising / Commentary

Consumers are ignoring TV spots

August 18, 2023August 18, 2023 - Leave a Comment

Consumers are increasingly ignoring commercials by multitasking. A study by the Center for Research Excellence found that digital multitasking decreased the participants’ ability to recall advertising details by 25%. The …

Tag: TV spots

When Advertising Backfires: The High Cost of Commercial Overexposure

Consumers are ignoring TV spots