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February 4, 2023

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However beautiful the strategy, you should occasionally look at the results.

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Tag: Social Media ROI

Social Media

The battle over social media marketing

May 12, 2021May 12, 2021 - by richmeyer - Leave a Comment

HEY NOW: According to Bango marketers need to realize that board-level executives aren’t interested in vanity metrics like shares, likes, and retweets… and don’t even get them started on “impressions” …

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Contrarian point of view / ROI / Social Media

Stop trying to determine social media ROI

May 8, 2016 - by richmeyer - Leave a Comment

Marketers are going to spend a lot of time and effort trying to determine the ROI of social media, when instead, they should just accept the fact that social media …

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Article/Report Summary

75% of marketers say that social media is currently generating ROI

April 18, 2016April 21, 2016 - by richmeyer - Leave a Comment

In 2015, three of the top five areas where marketers planned to increase their spending involved social outlets. This year, those investments appear to be turning a profit. The link …

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ROI / Social Media

The never ending search for social media ROI

December 29, 2015December 29, 2015 - by richmeyer

Measure, even if we can’t measure. That seems to be the direction in digital marketing today as vanity metrics, such as shares or likes, don’t directly contribute to the bottom …

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