However beautiful the strategy, you should occasionally look at the results.
HEY NOW: According to Bango marketers need to realize that board-level executives aren’t interested in vanity metrics like shares, likes, and retweets… and don’t even get them started on “impressions” …
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Marketers are going to spend a lot of time and effort trying to determine the ROI of social media, when instead, they should just accept the fact that social media …
Read MoreIn 2015, three of the top five areas where marketers planned to increase their spending involved social outlets. This year, those investments appear to be turning a profit. The link …
Read MoreMeasure, even if we can’t measure. That seems to be the direction in digital marketing today as vanity metrics, such as shares or likes, don’t directly contribute to the bottom …
Read MoreSocial media is taking up a bigger portion of marketing budgets, but few companies said they have been able to quantitatively measure its impact. Despite the increasing investment in …
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