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February 8, 2023

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Tag: Nielsen

Branding

Nielsen: Brand awareness has never been more important

May 16, 2022May 16, 2022 - by richmeyer - Leave a Comment

Global marketers are united in stating that building brand awareness is their top objective. Today, amid media fragmentation and sources of brand equity sources evolving, brands need to leverage an …

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Advertising

Old media leading in weekly reach

September 2, 2018 - by richmeyer - Leave a Comment

According to Nielsen TV (88%) and radio (92%) lead in weekly reach with US consumers. Marketers are shifting more money to digital but this may not be the best strategy for …

Old media leading in weekly reach Read More
Advertising / Brand Fail

80% of US Households still use FSI’s and printed info for product information

December 28, 2017 - by richmeyer - Leave a Comment

Even as consumers embrace digital channels for retailer marketing, traditional touch points have a bigger effect on product choices than digital according to Nielsen. Retailers should maintain and optimize spending on traditional …

80% of US Households still use FSI’s and printed info for product information Read More
Advertising / Analytics

TV still rules time for consumers

October 6, 2016 - by richmeyer - Leave a Comment

For consumers, having content options is no longer a luxury, but an imperative.  But having a plethora of content options at our collective fingertips doesnʼt necessarily mean consumers are connecting …

TV still rules time for consumers Read More
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