Old media leading in weekly reach
According to Nielsen TV (88%) and radio (92%) lead in weekly reach with US consumers. Marketers are shifting more money to digital but this may not be the best strategy for …
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80% of US Households still use FSI’s and printed info for product information
Even as consumers embrace digital channels for retailer marketing, traditional touch points have a bigger effect on product choices than digital according to Nielsen. Retailers should maintain and optimize spending on traditional …
Read MoreTV still rules time for consumers
For consumers, having content options is no longer a luxury, but an imperative. But having a plethora of content options at our collective fingertips doesnʼt necessarily mean consumers are connecting …
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