However beautiful the strategy, you should occasionally look at the results.
Global marketers are united in stating that building brand awareness is their top objective. Today, amid media fragmentation and sources of brand equity sources evolving, brands need to leverage an …
Nielsen: Brand awareness has never been more important Read MoreAccording to Nielsen TV (88%) and radio (92%) lead in weekly reach with US consumers. Marketers are shifting more money to digital but this may not be the best strategy for …
Old media leading in weekly reach Read MoreEven as consumers embrace digital channels for retailer marketing, traditional touch points have a bigger effect on product choices than digital according to Nielsen. Retailers should maintain and optimize spending on traditional …
80% of US Households still use FSI’s and printed info for product information Read MoreFor consumers, having content options is no longer a luxury, but an imperative. But having a plethora of content options at our collective fingertips doesnʼt necessarily mean consumers are connecting …
TV still rules time for consumers Read More