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August 25, 2026

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However beautiful the strategy, you should occasionally look at the results.

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Tag: Online Sales

eCommerce

Online sales spike but will it last?

November 29, 2020November 29, 2020 - Leave a Comment

SUMMARY: Online sales were set to increase between about 20 and 40 percent from 2019 levels on Black Friday, according to estimates from Adobe, although the analytics group pared back …

Online sales spike but will it last? Read More
eCommerce

eCommerce up but….

August 16, 2020August 16, 2020 - Leave a Comment

QUICK READ: eCommerce sales are up in double-digits but in this, in this author’s opinion it won’t last. We all know that the reason eCommerce sales are up is that …

eCommerce up but…. Read More

A seasoned marketing executive with 25 years of extensive experience in the consumer packaged goods (CPG) industry, specializing in the development, execution, and measurement of comprehensive marketing strategies. Demonstrates a proven track record of driving brand growth, enhancing market share, and delivering significant ROI through data-driven initiatives. Adept at leading cross-functional teams to create and implement innovative campaigns that resonate with consumers and align with evolving market trends. Possesses deep expertise in leveraging consumer insights, digital marketing, and omnichannel strategies to achieve business objectives. Known for a strong analytical approach, consistently optimizing marketing performance to maximize profitability and ensure sustained brand success in highly competitive markets.

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