SUMMARY: Online sales were set to increase between about 20 and 40 percent from 2019 levels on Black Friday, according to estimates from Adobe, although the analytics group pared back earlier forecasts for an even bigger jump. It recorded $5.1bn worth of eCommerce orders on Thanksgiving — almost half from smartphones. The key question is will this trend last?

QUICK READ: eCommerce sales are up in double-digits but in this, in this author’s opinion it won’t last. We all know that the reason eCommerce sales are up is that people are afraid of the pandemic but with the rise in eCommerce comes the responsibility of treating the customer like Amazon treats the customer.