However beautiful the strategy, you should occasionally look at the results.
I had the chance to watch some qualitative research with consumers to measure their responses to rising prices in grocery stores. I have the topline findings with the CPG’s permission, …
Shoppers are angry at brands for price increases Read More
SKIMMERS SUMMARY: Corporate America is now asking consumers to foot the bill in an effort to protect their bottom lines from inflation and COVID-19 pandemic costs, and their stock prices. …
Do consumers care if you raise prices? Read More
Consumer goods companies, emboldened by a strong U.S. economy, are rolling out price increases on everyday products. Retailers are more open to price hikes because they believe consumers are willing …
Consumers are doing well so let’s hike prices Read More