Brand Price Increases Archives - New Media and Marketing

Shoppers are angry at brands for price increases

March 24, 2022March 24, 2022 - Leave a Comment

I had the chance to watch some qualitative research with consumers to measure their responses to rising prices in grocery stores. I have the topline findings with the CPG’s permission, …

Branding

Do consumers care if you raise prices?

June 21, 2021June 21, 2021 - Leave a Comment

SKIMMERS SUMMARY: Corporate America is now asking consumers to foot the bill in an effort to protect their bottom lines from inflation and COVID-19 pandemic costs, and their stock prices. …