Does TV advertising work?
SUMMARY: TV advertising can work for new products at the grocery store, but brands need an in-depth understanding of the decision path that coverts prospects into consumers.
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Tag: TV ads
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TV Advertising stinks
QUICK READ: TV advertising is bad, I mean really bad. Effective frequency seems to be a phrase that most marketers don’t understand and the creative execution is about as exciting …
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Advertising should sell a product, not win awards
Here we go again. Ad agency executives promoting the fact they received an award for an ad they developed for a client. However, what business writers forget to ask is …
Read MoreGreat marketers are not made will an overload of data
According to research marketers are being held accountable for every dollar they spend but is that enough? All you have to do is watch an hour of TV to realize that …
Read MoreHow advertisers ruined TV
Mobile devices make up an increasing share of TV and video viewing with 72 percent of consumers using mobile devices at least weekly for video viewing. Even late adopters are becoming advanced …
Read MoreTV ads still first in awareness
According to Ipsos the number one way to create awareness around new brands and products is with TV ads followed closely with friends and family and the Internet. However Deloitte …
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