UnknownAccording to Ipsos the number one way to create awareness around new brands and products is with TV ads followed closely with friends and family and the Internet.  However Deloitte reports that one-quarter of consumers multitask while watching TV.  My guess is that number is a lot higher when it comes to watching TV while commercials are on plus consumers have the last channel button on their remotes allowing them to watch something else  while commercials air.