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February 1, 2023

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However beautiful the strategy, you should occasionally look at the results.

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Tag: TV ads

Advertising

Super Bowl ads already sold out, and the power of TV spots

September 10, 2021September 10, 2021 - by richmeyer - Leave a Comment

SUMMARY: This season’s Super Bowl TV spots are already sold out, with some spots going for over $6 million. The real question, however, is will these spots actually sell products …

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Advertising

Does TV advertising work?

February 21, 2021February 21, 2021 - by richmeyer - Leave a Comment

SUMMARY: TV advertising can work for new products at the grocery store, but brands need an in-depth understanding of the decision path that coverts prospects into consumers.

Does TV advertising work? Read More
Commentary

TV Advertising stinks

August 2, 2020August 2, 2020 - by richmeyer - Leave a Comment

QUICK READ: TV advertising is bad, I mean really bad. Effective frequency seems to be a phrase that most marketers don’t understand and the creative execution is about as exciting …

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Advertising

Advertising should sell a product, not win awards

July 18, 2017 - by richmeyer - Leave a Comment

Here we go again.  Ad agency executives promoting the fact they received an award for an ad they developed for a client.  However, what business writers forget to ask is …

Advertising should sell a product, not win awards Read More
Working in marketing

Great marketers are not made will an overload of data

May 17, 2017 - by richmeyer - Leave a Comment

According to research marketers are being held accountable for every dollar they spend but is that enough?  All you have to do is watch an hour of TV to realize that …

Great marketers are not made will an overload of data Read More
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