However beautiful the strategy, you should occasionally look at the results.
SUMMARY: This season’s Super Bowl TV spots are already sold out, with some spots going for over $6 million. The real question, however, is will these spots actually sell products …
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SUMMARY: TV advertising can work for new products at the grocery store, but brands need an in-depth understanding of the decision path that coverts prospects into consumers.
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QUICK READ: TV advertising is bad, I mean really bad. Effective frequency seems to be a phrase that most marketers don’t understand and the creative execution is about as exciting …
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Here we go again. Ad agency executives promoting the fact they received an award for an ad they developed for a client. However, what business writers forget to ask is …
Read MoreAccording to research marketers are being held accountable for every dollar they spend but is that enough? All you have to do is watch an hour of TV to realize that …
Read MoreMobile devices make up an increasing share of TV and video viewing with 72 percent of consumers using mobile devices at least weekly for video viewing. Even late adopters are becoming advanced …
Read MoreAccording to Ipsos the number one way to create awareness around new brands and products is with TV ads followed closely with friends and family and the Internet. However Deloitte …
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