However beautiful the strategy, you should occasionally look at the results.
SUMMARY: This season’s Super Bowl TV spots are already sold out, with some spots going for over $6 million. The real question, however, is will these spots actually sell products …
Super Bowl ads already sold out, and the power of TV spots Read More
SUMMARY: TV advertising can work for new products at the grocery store, but brands need an in-depth understanding of the decision path that coverts prospects into consumers.
Does TV advertising work? Read More
QUICK READ: TV advertising is bad, I mean really bad. Effective frequency seems to be a phrase that most marketers don’t understand and the creative execution is about as exciting …
TV Advertising stinks Read MoreHere we go again. Ad agency executives promoting the fact they received an award for an ad they developed for a client. However, what business writers forget to ask is …
Advertising should sell a product, not win awards Read MoreAccording to research marketers are being held accountable for every dollar they spend but is that enough? All you have to do is watch an hour of TV to realize that …
Great marketers are not made will an overload of data Read More