However beautiful the strategy, you should occasionally look at the results.
The relationship between publishers and readers has become increasingly adversarial, and nowhere is that more obvious than the growing number of websites that block access when they detect an ad …
It’s Their Internet, Not Yours: Publishers Need to Stop Blocking Readers Who Use Ad Blockers Read More
The idea of online ads intruding on your reading of content is myopic at best. People don’t want to be bothered with online ads, and research has shown that most …
Why Intrusive Ads Are Chasing Away Users—and Ad Blockers Are Winning Read More
There’s an ongoing tug-of-war between publishers and users armed with ad blockers. Publishers rely heavily on advertisements to monetize their content, but the rising popularity of ad blockers poses a …
The Battle Between Publishers and Ad Blockers: A Losing Game Leading to a Shrinking Audience Read More
According to a survey of 2,000 Americans conducted by research firm Censuswide on behalf of Ghostery, a maker of software to block ads and online tracking, 52 percent of Americans now use …
More than half of Americans are using ad-blocking software Read More
SUMMARY: 42.7% of internet users worldwide report using an ad blocker. And the technology has expanded beyond the desktop. Ad-blocking software for mobile devices and tablets is now widely available. …
Are fewer people annoyed with online ads? Read More