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January 31, 2023

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Tag: Inflation & Brand Equity

Article/Report Summary / Branding / Consumers & consumer behavior / Economy

Inflation can kill your brand despite your best marketing efforts

April 8, 2022April 8, 2022 - by richmeyer - Leave a Comment

The 60% of U.S. consumers living paycheck to paycheck are already cutting back on purchases because of inflation. Americans have started buying less but will be buying less across more categories …

Inflation can kill your brand despite your best marketing efforts Read More
Branding / Consumers & consumer behavior

More than half of retailers raise prices and brands may suffer

February 17, 2022February 17, 2022 - by richmeyer - Leave a Comment

55% of retailers plan to raise prices in 2022 to boost revenue amid an inflationary environment and ongoing supply chain issues, according to BDO’s 2022 Retail CFO Outlook Survey. “Retailers …

More than half of retailers raise prices and brands may suffer Read More
Branding / Consumers & consumer behavior

The effect of inflation and product shortages on brand equity

October 30, 2021October 30, 2021 - by richmeyer - Leave a Comment

SUMMARY: Consumers are facing both higher prices and product shortages. The result so far seems to be that most consumers are holding spending levels, but for the most common products …

The effect of inflation and product shortages on brand equity Read More
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