However beautiful the strategy, you should occasionally look at the results.
The 60% of U.S. consumers living paycheck to paycheck are already cutting back on purchases because of inflation. Americans have started buying less but will be buying less across more categories …
Inflation can kill your brand despite your best marketing efforts Read More
55% of retailers plan to raise prices in 2022 to boost revenue amid an inflationary environment and ongoing supply chain issues, according to BDO’s 2022 Retail CFO Outlook Survey. “Retailers …
More than half of retailers raise prices and brands may suffer Read More
SUMMARY: Consumers are facing both higher prices and product shortages. The result so far seems to be that most consumers are holding spending levels, but for the most common products …
The effect of inflation and product shortages on brand equity Read More