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May 30, 2023

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Tag: TV spot effectiveness

Advertising

Consumers Multitask During Commercials: What Advertisers Need to Know

May 21, 2023May 21, 2023 - by richmeyer - Leave a Comment

Consumers do multitask during TV commercials. A study by TiVo found that 62% of viewers multitask during commercials, and only 23% watch them all the way through.

Consumers Multitask During Commercials: What Advertisers Need to Know Read More
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