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August 25, 2026

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However beautiful the strategy, you should occasionally look at the results.

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Tag: Amazon.com

Brand Fail / eCommerce

Is Amazon Losing Focus Of Their Core Promise?

March 27, 2026March 27, 2026 - Leave a Comment

Amazon wants you to believe it’s building the future. Billions poured into AI, automation, and next-generation logistics. Warehouses filled with robots. Algorithms optimizing every inch of the supply chain. Executives …

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Brand Fail / eCommerce

What’s wrong with Amazon?

March 21, 2023March 21, 2023 - Leave a Comment

Amazon will lay off 9,000 more employees in the coming weeks, CEO Andy Jassy said in a memo to staff Monday. More layoffs will leave workers on edge and drive …

What’s wrong with Amazon? Read More
Brand Fail

Amazon goes astray

November 22, 2022November 22, 2022 - Leave a Comment

Amazon Alexa is a “colossal failure,” on pace to lose $10 billion this year, and has started layoffs within the division. If that’s not bad enough, Amazon’s “approval” rating has …

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Advertising / Analytics / SEO

Amazon the new search engine for shopping

January 30, 2022January 30, 2022 - Leave a Comment

Amazon’s. ad business has multiplied over the last few years, topping $30 billion in the trailing 12 months. Meta Platform’s Facebook and Alphabet’s Google have become central to conversations about a digital …

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Advertising

Of course, Amazon cheated..duh!

October 14, 2021October 14, 2021 - Leave a Comment

SUMMARY: (Reuters) Amazon copied products and rigged search results to promote its brands, documents show. And what made anyone think they weren’t doing this?

Of course, Amazon cheated..duh! Read More

A seasoned marketing executive with 25 years of extensive experience in the consumer packaged goods (CPG) industry, specializing in the development, execution, and measurement of comprehensive marketing strategies. Demonstrates a proven track record of driving brand growth, enhancing market share, and delivering significant ROI through data-driven initiatives. Adept at leading cross-functional teams to create and implement innovative campaigns that resonate with consumers and align with evolving market trends. Possesses deep expertise in leveraging consumer insights, digital marketing, and omnichannel strategies to achieve business objectives. Known for a strong analytical approach, consistently optimizing marketing performance to maximize profitability and ensure sustained brand success in highly competitive markets.

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