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May 30, 2023

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However beautiful the strategy, you should occasionally look at the results.

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Advertising / Analytics / Commentary

Hype and headlines are not research

March 30, 2023March 30, 2023 - by richmeyer - Leave a Comment

Advertising could be one of the casualties of tightening marketing budgets. The average digital marketing spend increased by only 8.8% YoY, a 45% drop from the 15% jump seen last …

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