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February 2, 2023

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However beautiful the strategy, you should occasionally look at the results.

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Tag: Subscription Marketing

Consumers & consumer behavior / eCommerce

Subscription marketing fatigue?

January 29, 2022January 29, 2022 - by richmeyer - Leave a Comment

This decade’s most significant business and marketing trend is the exponential growth of subscription-based business models. The subscription industry is a market estimated to be worth over $240 billion globally …

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Consumers & consumer behavior / Digital Marketing Trends / Product Marketing

Subscription Marketing

June 10, 2021June 10, 2021 - by richmeyer - Leave a Comment

QUICK POINTS: UBS financial services firm predicts that this “subscription economy” will grow to $1.5 trillion by 2025, more than double the $650 billion it’s estimated to be worth now. Subscriptions …

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Commentary / Consumers & consumer behavior

The problem with subscription marketing

March 17, 2019March 17, 2019 - by richmeyer - Leave a Comment

IN SUMMARY: Subscription marketing only works well with a small number of products or online services. One of the biggest complaints consumers have about brand/retailers is that it’s often difficult …

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