Subscription Marketing

June 10, 2021June 10, 2021 - by richmeyer - Leave a Comment

QUICK POINTS: UBS financial services firm predicts that this “subscription economy” will grow to $1.5 trillion by 2025, more than double the $650 billion it’s estimated to be worth now. Subscriptions …

Commentary / Consumers & consumer behavior

The problem with subscription marketing

March 17, 2019March 17, 2019 - by richmeyer - Leave a Comment

IN SUMMARY: Subscription marketing only works well with a small number of products or online services. One of the biggest complaints consumers have about brand/retailers is that it’s often difficult …