QUICK POINTS:

  • UBS financial services firm predicts that this “subscription economy” will grow to $1.5 trillion by 2025, more than double the $650 billion it’s estimated to be worth now.
  • Subscriptions bring in upfront revenue, strengthen relationships with customers and give companies much deeper data on what sells.
  • The rapid growth of subscriptions has created a host of challenges for the economy, far outpacing the government’s ability to scrutinize aggressive marketing practices and ensure that consumers are being treated fairly.
  • The typical U.S. consumer now has two to three subscriptions, according to user data from budget app Mint and research by Tien Tzuo.
Subscription Marketing

IN SUMMARY: Subscription marketing only works well with a small number of products or online services. One of the biggest complaints consumers have about brand/retailers is that it’s often difficult to discontinue a subscription marketing plan. What continually brings consumers back to your brand is a great brand experience that helps them solve problems.

The problem with subscription marketing