Boeing | New Media and Marketing

Failures so wide they undermine confidence in Boeing’s grip on its businesses

November 29, 2021November 29, 2021 - by richmeyer - Leave a Comment

SUMMARY: The best products and marketing in the world cannot make up for a company devoid of authentic leadership to do the right thing. Jack Welsh, who made himself rich …

Brand Fail / Commentary

Corporate reputations sinking branding?

April 21, 2019April 21, 2019 - by richmeyer - Leave a Comment

KEY IDEA: Trusted corporate brands are being exposed as companies that are putting profits ahead of product quality and safety. Will these continuing issues lead to a mistrust of consumer …