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January 29, 2023

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Tag: Coupons

Consumers & consumer behavior

What big data hides from brands

July 19, 2019July 19, 2019 - by richmeyer - Leave a Comment

KEY DATA POINT: Coupons remain a powerful shaper of shopper journeys: because of available coupons, 80% of consumers altered their purchase behavior in one or more ways: 37% bought sooner; 35% bought a different …

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