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August 25, 2026

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Tag: Coupons

Advertising / Commentary / Consumers & consumer behavior

Consumers still using coupons for discounts

June 13, 2023June 13, 2023 - Leave a Comment

A recent study by the National Retail Federation found that 90% of Americans use coupons at least occasionally. The study also found that consumers are more likely to use coupons …

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A seasoned marketing executive with 25 years of extensive experience in the consumer packaged goods (CPG) industry, specializing in the development, execution, and measurement of comprehensive marketing strategies. Demonstrates a proven track record of driving brand growth, enhancing market share, and delivering significant ROI through data-driven initiatives. Adept at leading cross-functional teams to create and implement innovative campaigns that resonate with consumers and align with evolving market trends. Possesses deep expertise in leveraging consumer insights, digital marketing, and omnichannel strategies to achieve business objectives. Known for a strong analytical approach, consistently optimizing marketing performance to maximize profitability and ensure sustained brand success in highly competitive markets.

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