However beautiful the strategy, you should occasionally look at the results.
A recent study by the National Retail Federation found that 90% of Americans use coupons at least occasionally. The study also found that consumers are more likely to use coupons …
Consumers still using coupons for discounts Read More
KEY DATA POINT: Coupons remain a powerful shaper of shopper journeys: because of available coupons, 80% of consumers altered their purchase behavior in one or more ways: 37% bought sooner; 35% bought a different …
What big data hides from brands Read More