However beautiful the strategy, you should occasionally look at the results.
Consumers today are vastly different from those of even a decade ago. They’re more skeptical, more informed, more distracted, and far less predictable. Yet many marketers still cling to outdated …
Today’s Consumers Have Changed: Marketers, It’s Time to Throw Out the Old Playbook Read More
For years, marketing strategies have been built on the sturdy scaffolding of predictive models and demographic segmentation. But what once served as reliable roadmaps are now turning into outdated relics. …
Ditch Demographics: Understanding Today’s Consumers Read More
Brand marketers face a significant challenge: convincing consumers to accept higher prices. Despite various justifications for price increases—ranging from inflation to supply chain disruptions—consumers are becoming increasingly resistant. Understanding the …
Understanding Consumer Resistance to Higher Prices: A Guide for Brand Marketers Read More