However beautiful the strategy, you should occasionally look at the results.
IN SUMMARY: Private label sales are climbing and all of a sudden business people are asking “is branding dead?” The answer of course is “no” but for a lot of …
Brands still think consumers are dumb Read More
Marketing as usual is not going to be an option in 2016. Consumers are becoming less forgiving of brands that disappoint them and they are willing to use hashtag activism …
What to expect from consumers in 2016 Read More