
Brands still think consumers are dumb
IN SUMMARY: Private label sales are climbing and all of a sudden business people are asking “is branding dead?” The answer of course is “no” but for a lot of …

However beautiful the strategy, you should occasionally look at the results.
IN SUMMARY: Private label sales are climbing and all of a sudden business people are asking “is branding dead?” The answer of course is “no” but for a lot of …
Marketing as usual is not going to be an option in 2016. Consumers are becoming less forgiving of brands that disappoint them and they are willing to use hashtag activism …
What to expect from consumers in 2016 Read More