However beautiful the strategy, you should occasionally look at the results.
Two-thirds of consumers (66%) surveyed want fewer marketing messages, and 27% feel they are bombarded by marketing messages, according to The Optimove 2023 Consumer Marketing Fatigue Survey (link). Plus, almost …
Consumers have had enough of branding messages Read More[inlinetweet prefix=”” tweeter=”” suffix=””]Consumers are basically simple creatures with straightforward needs and easily observed behaviors[/inlinetweet]. Marketers are complicated critters with strange customs and mysterious beliefs.[inlinetweet prefix=”” tweeter=”” suffix=””] Marketers are …
The marketing industry is currently in the midst of a mass delusion of epic proportions Read More