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January 31, 2023

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However beautiful the strategy, you should occasionally look at the results.

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Tag: Online ad metrics

Advertising / Analytics

Are brands brain dead when it comes to online ad measurement?

February 18, 2022February 18, 2022 - by richmeyer - Leave a Comment

Despite the alarming reality of changes in online privacy, fully two-thirds of brands surveyed say they don’t plan on adjusting their measurement strategies this year. Even a year’s worth of …

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Digital Marketing Trends / Online branding & marketing

Measuring online ads: Ditch CTR and Programmatic

June 17, 2021June 17, 2021 - by richmeyer - Leave a Comment

SKIMMERS SUMMARY: Display ads are usually reported to have an overall click rate of about five clicks in ten thousand ads served. If you want to know why the web …

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Advertising

The dismal performance of online ads

June 10, 2017 - by richmeyer - Leave a Comment

Very few brands are willing to put in the effort to achieve online ad success and it shows in the poor metrics.  Too many just repurpose print ads or use …

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