Measuring online ads: Ditch CTR and Programmatic
SKIMMERS SUMMARY: Display ads are usually reported to have an overall click rate of about five clicks in ten thousand ads served. If you want to know why the web …
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Tag: Online ad metrics
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The dismal performance of online ads
Very few brands are willing to put in the effort to achieve online ad success and it shows in the poor metrics. Too many just repurpose print ads or use …
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