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August 25, 2026

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However beautiful the strategy, you should occasionally look at the results.

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Tag: Online ad metrics

Advertising / Analytics

Are brands brain dead when it comes to online ad measurement?

February 18, 2022February 18, 2022 - Leave a Comment

Despite the alarming reality of changes in online privacy, fully two-thirds of brands surveyed say they don’t plan on adjusting their measurement strategies this year. Even a year’s worth of …

Are brands brain dead when it comes to online ad measurement? Read More
Digital Marketing Trends / Online branding & marketing

Measuring online ads: Ditch CTR and Programmatic

June 17, 2021June 17, 2021 - Leave a Comment

SKIMMERS SUMMARY: Display ads are usually reported to have an overall click rate of about five clicks in ten thousand ads served. If you want to know why the web …

Measuring online ads: Ditch CTR and Programmatic Read More

A seasoned marketing executive with 25 years of extensive experience in the consumer packaged goods (CPG) industry, specializing in the development, execution, and measurement of comprehensive marketing strategies. Demonstrates a proven track record of driving brand growth, enhancing market share, and delivering significant ROI through data-driven initiatives. Adept at leading cross-functional teams to create and implement innovative campaigns that resonate with consumers and align with evolving market trends. Possesses deep expertise in leveraging consumer insights, digital marketing, and omnichannel strategies to achieve business objectives. Known for a strong analytical approach, consistently optimizing marketing performance to maximize profitability and ensure sustained brand success in highly competitive markets.

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