However beautiful the strategy, you should occasionally look at the results.
Despite the alarming reality of changes in online privacy, fully two-thirds of brands surveyed say they don’t plan on adjusting their measurement strategies this year. Even a year’s worth of …
Are brands brain dead when it comes to online ad measurement? Read More
SKIMMERS SUMMARY: Display ads are usually reported to have an overall click rate of about five clicks in ten thousand ads served. If you want to know why the web …
Measuring online ads: Ditch CTR and Programmatic Read More
Very few brands are willing to put in the effort to achieve online ad success and it shows in the poor metrics. Too many just repurpose print ads or use …
The dismal performance of online ads Read More