However beautiful the strategy, you should occasionally look at the results.
Consumer willingness to pay more for their favorite brands can vary depending on various factors, including individual preferences, brand loyalty, perceived value, and financial circumstances. While some consumers may be …
Will consumers pay more for their favorite brands? Read More
Although inflation is slowing, the increase in food prices hasn’t diminished. Last week, Reuters reported that Walmart pushed back against suppliers, warning it would promote its value food brands at …
Grocers pushing back against greed Read More
Consumer giants like PepsiCo and Unilever continue to raise the prices of their products significantly, passing on the higher costs they face. Consumers continue to spend, cutting back only modestly …
Brands keep raising prices because they think shoppers don’t care Read More
Consumers are tightening their belts amid persistently high inflation; data show that they continue to spend at a healthy clip. Last month the Bureau of Economic Analysis reported that consumer …
Are consumers finally pushing back on price? Read More
The consumer price index rose to 7.9% in February, the highest level since January 1982, per CNBC. Prices of apparel were up 6.6% YoY, per the US Bureau of Labor Statistics, while prices of household …
Who repairs the brand damage done by finance? Read More
More than half (54%) of retailers said that pricing is their top customer value proposition, according to a Revionics 2020 survey. The top external pricing challenge is increased competitor pricing aggressiveness, with 64%of …
Pricing is the top customer value proposition Read More
Walmart Chief Financial Officer Brett Biggs said shoppers aren’t trading down to cheaper brands, buying smaller packages, or skipping over discretionary items — but they are paying attention to rising prices. …
What are customers doing about rising prices? Read More