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February 8, 2023

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Tag: Pricing

Consumers & consumer behavior

Are consumers finally pushing back on price?

October 16, 2022October 16, 2022 - by richmeyer - Leave a Comment

Consumers are tightening their belts amid persistently high inflation; data show that they continue to spend at a healthy clip. Last month the Bureau of Economic Analysis reported that consumer …

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Brand Fail / Branding / Commentary / Consumers & consumer behavior

Who repairs the brand damage done by finance?

March 29, 2022March 29, 2022 - by richmeyer - Leave a Comment

The consumer price index rose to 7.9% in February, the highest level since January 1982, per CNBC. Prices of apparel were up 6.6% YoY, per the US Bureau of Labor Statistics, while prices of household …

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Consumers & consumer behavior

Pricing is the top customer value proposition

February 22, 2022February 22, 2022 - by richmeyer - Leave a Comment

More than half (54%) of retailers said that pricing is their top customer value proposition, according to a Revionics 2020 survey. The top external pricing challenge is increased competitor pricing aggressiveness, with 64%of …

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Branding

What are customers doing about rising prices?

February 20, 2022February 20, 2022 - by richmeyer - Leave a Comment

Walmart Chief Financial Officer Brett Biggs said shoppers aren’t trading down to cheaper brands, buying smaller packages, or skipping over discretionary items — but they are paying attention to rising prices. …

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