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May 27, 2022

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Tag: Pricing

Brand Fail / Branding / Commentary / Consumers & consumer behavior

Who repairs the brand damage done by finance?

March 29, 2022March 29, 2022 - by richmeyer - Leave a Comment

The consumer price index rose to 7.9% in February, the highest level since January 1982, per CNBC. Prices of apparel were up 6.6% YoY, per the US Bureau of Labor Statistics, while prices of household …

Who repairs the brand damage done by finance? Who repairs the brand damage done by finance? Read More
Consumers & consumer behavior

Pricing is the top customer value proposition

February 22, 2022February 22, 2022 - by richmeyer - Leave a Comment

More than half (54%) of retailers said that pricing is their top customer value proposition, according to a Revionics 2020 survey. The top external pricing challenge is increased competitor pricing aggressiveness, with 64%of …

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Branding

What are customers doing about rising prices?

February 20, 2022February 20, 2022 - by richmeyer - Leave a Comment

Walmart Chief Financial Officer Brett Biggs said shoppers aren’t trading down to cheaper brands, buying smaller packages, or skipping over discretionary items — but they are paying attention to rising prices. …

What are customers doing about rising prices? What are customers doing about rising prices? Read More
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