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February 4, 2023

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Tag: Trust in advertising

Bad Research / Consumers & consumer behavior

Northwestern University marketing professor gets it wrong

July 31, 2017 - by richmeyer - Leave a Comment

A study, done by Mr. Grayson and Mathew Isaac, a professor at Seattle University, and published in April in the Journal of Consumer Research, surveyed 400 participants regarding 20 common …

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Advertising

Do consumers trust advertising ?

December 13, 2016December 13, 2016 - by richmeyer - Leave a Comment

As marketers spend billions of dollars a year on advertising, effectiveness cannot be measured by impressions alone. Resonance is the holy grail of a successful campaign. In a market saturated …

Do consumers trust advertising ? Read More
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