However beautiful the strategy, you should occasionally look at the results.
SUMMARY: In 2010, as media attention on Millennials reached a fever pitch, psychologists Kali Trzesniewski and M. Brent Donnellan examined surveys of nearly 500,000 high school seniors between 1976 and 2006. …
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I love Bob Hoffman. He is a “no bullshit” ad guy who gets it. His latest read is “Marketers are from Mars, Consumers are from New Jersey” tells it like …
Read More“The millennial conversation, in a sense, is used by the media to get traffic,” says Dan Schawbel, a partner and research director at executive development firm Future Workplace. Schawbel admits …
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