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January 31, 2023

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However beautiful the strategy, you should occasionally look at the results.

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Tag: Millennials vs Boomers

Consumers & consumer behavior / Millennials

Are Millennials that different from Boomers?

February 20, 2022February 20, 2022 - by richmeyer - Leave a Comment

SUMMARY: In 2010, as media attention on Millennials reached a fever pitch, psychologists Kali Trzesniewski and M. Brent Donnellan examined surveys of nearly 500,000 high school seniors between 1976 and 2006. …

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Book Excerpt and Review / Business Book Summary

The stupidity of focusing on Millenialls

November 16, 2017 - by richmeyer - Leave a Comment

I love Bob Hoffman.  He is a “no bullshit” ad guy who gets it. His latest read is “Marketers are from Mars, Consumers are from New Jersey” tells it like …

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Consumers & consumer behavior

Millennials used to get traffic while Boomers are ignored

June 1, 2016 - by richmeyer - Leave a Comment

“The millennial conversation, in a sense, is used by the media to get traffic,” says Dan Schawbel, a partner and research director at executive development firm Future Workplace. Schawbel admits …

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