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February 1, 2023

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However beautiful the strategy, you should occasionally look at the results.

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Tag: Bob Hoffman

Advertising / Book Excerpt and Review

Marketing & Advertising delusions

June 14, 2021June 14, 2021 - by richmeyer - Leave a Comment

KEY POINTS: We are living in a fantasyland—a fantasyland in which people want to engage with our “content”. Procter & Gamble, the world’s largest advertiser, recently established its own database …

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