Advertising and Marketing | New Media and Marketing

Are marketer’s this stupid?

May 24, 2022May 24, 2022 - by richmeyer - Leave a Comment

TV has taken a secondary role in most marketing strategies due to the growing influence of digital marketing. Many marketers are increasing ad spending on digital mediums. As marketing budgets …

Advertising

Along with Mr. Peanut, advertising dies

January 23, 2020January 23, 2020 - by richmeyer - Leave a Comment

KEY THOUGHT: Some social-media-savvy account manager pitched the idea of killing Mr. Peanut as the thing Planters really needed is to permanently retire its iconic brand mascot. And, desperate to …