Too busy with data to be bothered with facts.
According to the Type A Group 250 advertising people – about 70% agency and 30% marketers – were asked very basic questions about video viewing habits of consumers. Their ignorance …
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Too much data, not enough “why?”
There is a lot of data available to marketers online, but data alone is not a reason to implement anything without an understanding of what the data really means. For …
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