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February 4, 2023

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However beautiful the strategy, you should occasionally look at the results.

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Tag: data

Bad Research / Commentary / Consumers & consumer behavior

What skills are marketers lacking?

January 14, 2023January 14, 2023 - by richmeyer - Leave a Comment

The most-cited difficulty reported by marketers is interpreting customer data and understanding the moment’s needs, as cited by a majority (54%) of respondents. Close behind, some 53% say that they …

What skills are marketers lacking? Read More
Brand Fail

Too busy with data to be bothered with facts.

May 11, 2017 - by richmeyer - Leave a Comment

According to the Type A Group 250 advertising people – about 70% agency  and 30% marketers – were asked very basic questions about video viewing habits of consumers. Their ignorance …

Too busy with data to be bothered with facts. Read More
Contrarian point of view

Too much data, not enough “why?”

September 27, 2016 - by richmeyer - Leave a Comment

There is a lot of data available to marketers online, but data alone is not a reason to implement anything without an understanding of what the data really means.  For …

Too much data, not enough “why?” Read More
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