However beautiful the strategy, you should occasionally look at the results.
The most-cited difficulty reported by marketers is interpreting customer data and understanding the moment’s needs, as cited by a majority (54%) of respondents. Close behind, some 53% say that they …
What skills are marketers lacking? Read MoreAccording to the Type A Group 250 advertising people – about 70% agency and 30% marketers – were asked very basic questions about video viewing habits of consumers. Their ignorance …
Too busy with data to be bothered with facts. Read MoreThere is a lot of data available to marketers online, but data alone is not a reason to implement anything without an understanding of what the data really means. For …
Too much data, not enough “why?” Read More