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December 6, 2023

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Tag: Brand leadership

Branding

Unveiling the Essence of Brand Leadership: Guiding Principles and Impact

November 10, 2023November 10, 2023 - by richmeyer - Leave a Comment

In the ever-evolving commerce landscape, one concept stands as a beacon of success: brand leadership. It’s not merely about having a recognizable logo or a catchy slogan; it embodies the …

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Branding / Commentary

Lost in the Aisle: Unraveling the Absence of Brand Leadership in Today’s Market

November 7, 2023November 7, 2023 - by richmeyer - Leave a Comment

“Brands are ubiquitous in our lives; they influence our choices, define our preferences, and shape our experiences. However, amid this brand-saturated landscape, many brands seem to lack what we would …

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Article/Report Summary

A “leader” brand has a lot of brand equity

December 19, 2015 - by richmeyer - 1 Comment

A PWC study shows that over the past 15 years, brands that consumers consider “leader brands” have grown in value at nearly five times the rate of the average S&P …

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