However beautiful the strategy, you should occasionally look at the results.
KEY THOUGHT: There is a LOT of bad marketing out there and the root cause, frankly, is there are a lot of bad marketers in management roles. Consumers are shopping …
Why is there so much bad marketing? Read More
Three quarters of marketing strategies and ad campaigns under-performed during 2014 as new research claims they failed to deliver the positive business results – increased sales, greater market share, sales …
Your marketing sucks Read MoreYou would have thought by now that most brands, and marketers, would have nailed down digital marketing, but spend a day on your iPad or iPhone and you will soon …
Marketers still don’t get the Web…. Read More